Bookseller Marketing and Publicity Conference: Live Blog

Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
News tagged with: #bookseller marketing #publicity conference #live blog

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Pullman and Fickling to speak at The Bookseller Children’s Conference

Philip Pullman and David Fickling will talk about the author/editor relationship at this year’s The Bookseller Children’s Conference, which is taking place in London this September. Continue reading at The Bookseller

[ The Bookseller | 2018-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip pullman #david fickling #bookseller children #taking place

Middleton appointed head of marketing for Penguin Live

Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing. Continue reading at The Bookseller

[ The Bookseller | 2018-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin live

US children's market still growing, Global Kids Connect conference hears

“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York. Continue reading at The Bookseller

[ The Bookseller | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kristen mclean

European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking

'We trust that the European Commission will take the specific nature of the (ebook) sector into account," says the Börsenverein' Jessica Sänger. The post European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #ebook sector #jessica snger

Frankfurt’s Markets Conference: Andrew Wylie on Reading in a Globalized Society

Iconic literary agent Andrew Wylie spoke at the Frankfurt Book Fair's Markets conference about diversity in publishing, and giving readers what they want. The post Frankfurt’s Markets Conference: Andrew Wylie on Reading in a Globalized Society appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #markets conference #andrew wylie #giving readers

New England Children's Booksellers Take Up Diversity, Inclusion at NEIBA Conference

Children’s booksellers and authors came together to discuss ways to increase diverse perspectives in children’s literature at the annual New England Independent Booksellers Association gathering in Providence, R.I., held September 18–20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #england children #neiba conference #discuss ways

Frankfurt’s ‘The Markets’ Conference: France, India, Southeast Asia, UK, USA

Frankfurt Book Fair's 'The Markets' conference explores an industry that keynote speaker Andrew Wylie says stands 'at odds with the nationalist agenda.' The post Frankfurt’s ‘The Markets’ Conference: France, India, Southeast Asia, UK, USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #usa appeared #southeast asia

Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #conference hears #bbc worldwide

Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows

As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual conference #trade shows #javits center

Magazine Media’s Dismal Record in Public Equity Markets

Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media

Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak

As do many parts of the international marketplace, India's book retail districts like Delhi's Nai Sarak face growing competition from online retail. The post Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retail

Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post marketers #facebook live #recent months #marketing side

What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video

S&S Children's Hires Jason Wells, Expands Publicity and Marketing

Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #publishing division

Germany's Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek

[ AdWeek | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming days #fourth time #interesting things #human connection

Australian booksellers fight government move for 'open market'

The Australian Booksellers Association has joined with other Australian book industry organisations to protest changes proposed by the government to turn the country into an “open market” and allow booksellers to import both UK and US titles without restrictions. Continue reading at The Bookseller

[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open market

The 2016 Public Library Association Conference Preview

What’s on tap for librarians and publishers heading to Denver for the 2016 Public Library Association Conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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My Job In 5, Sarah Sleath, production and editorial assistant/ publicity and marketing assistant, Swales and Willis/Impress Books

This week I asked Sarah Sleath about he dual role as both production and editorial assistant and publicity and marketing assistant at both Swales and Willis and Impress Books. Continue reading at The Bookseller

[ The Bookseller | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing assistant #dual role