Bon Appétit Variety Show Raises $200K for Charity—and Thousands of New Subscribers

A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour broadcast, which raised $52,000 in its first 20 minutes and a total of $196,960 as of Wednesday afternoon (donations are still open). Conferencing in from their homes in New York City or locations as far-flung as Texas, Mexico and Long Island, the magazine's roster of test kitchen personalities routinely popped in and out over the course of the two-hour broadcast, which featured a cocktail tutorial, live competitions, a reader Q&A, check-ins with several staffers' pets and a supercut of editors chopping onions while being forced to read the lyrics of Britney Spears' "Lucky," among other segments. Supported by sponsors Bush's Beans and Dawn Powerwash, and with YouTube covering transaction fees, all of the money raised will go directly to the World Central Kitchen's COVID-19 relief efforts, which involves distributing individually packaged, fresh meals to children and families that need support as well as seniors who are unable to venture outside. "We not only wanted to raise funds for a deserving organization in need of them, but we wanted to provide our dedicated, supportive fans with something they could look forward to during these monotonous days and weeks of quarantine,” says... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
News tagged with: #britney spears #money raised #raise funds #encouraging viewers

Other Publishing stories related to: 'Bon Appétit Variety Show Raises $200K for Charity—and Thousands of New Subscribers'


Apple Changes Rules on In-App Subs

Apple has changed its rules for in-app subscriptions and content access in the App Store. Reports are indicating that the most significant change is access to content purchased outside of the app without a corresponding in-app subscription requirement, and a concomitant relaxation of pricing... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #significant change


The Daily's Cook: Subscribers Wanted!

Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptions—making one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #app store #double digits #raw data #conversion rate #told adweek


Financial Times Thumbs Nose at Apple with Web App

Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stronger position #follow suit #digital business


Publishers Starting to Name-Check iTunes "Top Grossing Apps"

From Yahoo's The Cutline: At a panel during the TechCrunch conference in New York last week, Greg Clayman, publisher of News Corp.'s Daily iPad publication, said the application had "almost a million downloads" since its launch in February. "This puts us in the large pantheon of large apps,"... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers starting


Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD

[ AllThingsD | 2011-05-31 00:00:00 UTC ]
More news stories like this |


GigiOM Raises $6 Million in Round Led By Reed Elsevier

GigaOM, a media company targeting the tech space, has secured a $6 million round of funding led by Reed Elsevier's investment group Reed Elsevier Ventures. Existing venture partners Alloy Ventures and True Ventures also participated in the round. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #round led #reed elsevier #tech space #funding led


The Secret World of Apps

Last week, Apple went to Washington, D.C., to answer questions from U.S. lawmakers about consumer privacy in the mobile marketplace. The visit was triggered by the discovery that Apple’s iPads and iPhones tracked and kept users’ locations for up to a year, creating a step-by-step picture of... Continue reading at AdWeek

[ AdWeek | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blog posts


Sebastian Faulks and Peep Show at Queen's Park festival

Written By: Katie Allen Publication Date: Thu, 19/05/2011 - 09:11 Novelist Sebastian Faulks, the team behind “Peep Show” and musician Edwyn Collins are to take part in the first-ever book festival at Queen’s Park in north-west London. The Queen’s Park Book Festival will take place on 11th... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book festival #include events #philip hensher #tim lott


Report: 40 Percent of App Users Opt To Share Data With Publishers

Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share data #consumer data #regular users


"The One Show" to question ghostwriting

Written By: Caroline Horn Publication Date: Mon, 16/05/2011 - 15:15 BBC1’s "The One Show" will question publishers’ policy towards ghostwriting tonight (16th May). The show will focus on ghostwritten celebrity books and children’s branded books that claim to be written by a famous author when... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this |


Build an App on Any Budget

E&P Exclusive: Small publishers don't need deep pockets to build mobile apps for their newspapers. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deep pockets


Adobe Aiming to Be the App Fulfillment Middle Man

Coinciding with the recent news that Conde Nast is the latest publisher to come to an agreement with Apple to offer subscription capabilities for its magazine apps, Adobe separately revealed a little bit more about how it actually helps facilitate those subs. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent news #conde nast #latest publisher #magazine apps


Sandra Boynton Demonstrates App, Signs Books--and a Few Nooks

Monday night’s Sandra Boynton book event at the Barnes & Noble on Manhattan’s Upper East Side looked like a pretty normal book signing--normal for Boynton, the bestselling children’s book author, anyway. Toddlers and slightly older kids, some dressed in pajamas, crammed into the event space,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Time Inc secures print subscribers free iPad access

Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week

[ Media Week | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad editions


App Roundup: More Publishers Develop For Droid

With the latest slew of magazine apps launched in the past few weeks comes promising news for publishers in the digital space: publications with an Apple app have seen enough success to try their luck in the Android market. Enter the Droid Apps Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest slew #digital space #android market


Al Gore's Next Invention: The Future of Books? (Cheap Shot, But Cool App) [NetworkEffect]

Push Pop Press, a digital book publishing platform, went live with its first title this week, Al Gore's "Our Choice," available as an iOS app for $4.99. Continue reading at AllThingsD

[ AllThingsD | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #al gore #ios app


Report: Variety on Block; Publisher says “Nonsense”

Variety was one of just four magazines kept by Reed Elsevier after it sold off more than 60 different properties over the last three years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reed elsevier


Faber app nominated for Bafta

Written By: Charlotte Williams Publication Date: Tue, 26/04/2011 - 12:15 Faber's Malcolm Tucker: The Missing Phone app, launched last Christmas, has been nominated for a British Academy of Film and Television Arts (Bafta) award. The app has made the shortlist of four in the New Media category,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british academy #media category


BEA 2011: It's Personal: A Show Overview

"The value of personal interaction still trumps all" is a firm belief of Steve Rosato, BEA show manager, who is all fired up for BEA 2011, the second under his command. And while the event's main focus is books and authors, technology and the digital revolution is also at the epicenter of this... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve rosato #main focus #digital revolution


Barnes & Noble Moves Forward With Plans To Allow Android Apps on Nook [Mobilized]

The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD

[ AllThingsD | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android apps #nook color