Bon Appétit Variety Show Raises $200K for Charity—and Thousands of New Subscribers

A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour broadcast, which raised $52,000 in its first 20 minutes and a total of $196,960 as of Wednesday afternoon (donations are still open). Conferencing in from their homes in New York City or locations as far-flung as Texas, Mexico and Long Island, the magazine's roster of test kitchen personalities routinely popped in and out over the course of the two-hour broadcast, which featured a cocktail tutorial, live competitions, a reader Q&A, check-ins with several staffers' pets and a supercut of editors chopping onions while being forced to read the lyrics of Britney Spears' "Lucky," among other segments. Supported by sponsors Bush's Beans and Dawn Powerwash, and with YouTube covering transaction fees, all of the money raised will go directly to the World Central Kitchen's COVID-19 relief efforts, which involves distributing individually packaged, fresh meals to children and families that need support as well as seniors who are unable to venture outside. "We not only wanted to raise funds for a deserving organization in need of them, but we wanted to provide our dedicated, supportive fans with something they could look forward to during these monotonous days and weeks of quarantine,” says... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
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Financial Times Web App Gains One Million Registrants

Financial Times reaches yet another milestone, now boasting one million registrants for its native web app. Apps.FT.com launched in June, after FT decided to go without Apple for its subscription-based app offering. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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Keeping Regional Shows Relevant

For the past five years publishers have talked about the need to consolidate trade shows—and lower their costs. A struggling economy, the increased power of Amazon, and the erosion of print book sales to ebooks have only accelerated calls for change from not only publishers but from some... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
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HTML 5 Vs. App: Where Should Publishers Focus?

New York - At the MinDay Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Charity retailers deny damaging indies

Written By: Lisa Campbell Publication Date: Tue, 15/11/2011 - 09:45 The Charity Retail Association has denied it is responsible for damaging high street booksellers but said independent retailers need "greater help" in the current climate. Last Friday (11th November) the BA called on the... Continue reading at The Bookseller

[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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BA: 'end charity bookshop concessions'

Written By: Charlotte Williams Publication Date: Fri, 11/11/2011 - 07:35 The Booksellers Association is calling for the end of tax and business rate concessions for charity bookshops, saying that they represent "unfair competition" to high street booksellers. The call comes amid claims... Continue reading at The Bookseller

[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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Blackwell and Waterstone’s reveal charity campaigns

Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:33 Blackwell and Waterstone's have unveiled two charity campaigns in the run-up to Christmas. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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New York Magazine Raises Cover Price $1 to $5.99

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[ Folio Magazine | 2011-11-10 00:00:00 UTC ]
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National Geographic Magazine Exceeds 100,000 Paid Digital Subscribers

National Geographic Magazine topped 100,000 paid digital subscribers this past weekend and the magazine's special series on world population, which was collected into one app called "7 Billion", was the number one free app for iPad in iTunes. The 7 Billion app was promoted in Apple's new and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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Browser, Not Apps, Still Biggest News Channel on Tablets

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[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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AOP Summit 2011: Publishers must show courage of conviction

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[ Media Week | 2011-10-14 00:00:00 UTC ]
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Pearson adds free learning management tools to Google Apps for Education

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[ Betanews | 2011-10-14 00:00:00 UTC ]
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Time Inc.’s Real Simple App Launches First on NOOK

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Publishers Flocking to Apple's iOS 5 Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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With New Apple iOS 5 Comes Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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'The Book Show' moves to primetime

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[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Penguin launches Oliver app

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[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Strong showing for Faber on First Biography Prize shortlist

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[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Dennis Publishing Ramps Up App Production

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[ Folio Magazine | 2011-09-22 00:00:00 UTC ]
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Chevalier and Prosser edit charity collection

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[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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