Bon Appétit Variety Show Raises $200K for Charity—and Thousands of New Subscribers

A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour broadcast, which raised $52,000 in its first 20 minutes and a total of $196,960 as of Wednesday afternoon (donations are still open). Conferencing in from their homes in New York City or locations as far-flung as Texas, Mexico and Long Island, the magazine's roster of test kitchen personalities routinely popped in and out over the course of the two-hour broadcast, which featured a cocktail tutorial, live competitions, a reader Q&A, check-ins with several staffers' pets and a supercut of editors chopping onions while being forced to read the lyrics of Britney Spears' "Lucky," among other segments. Supported by sponsors Bush's Beans and Dawn Powerwash, and with YouTube covering transaction fees, all of the money raised will go directly to the World Central Kitchen's COVID-19 relief efforts, which involves distributing individually packaged, fresh meals to children and families that need support as well as seniors who are unable to venture outside. "We not only wanted to raise funds for a deserving organization in need of them, but we wanted to provide our dedicated, supportive fans with something they could look forward to during these monotonous days and weeks of quarantine,” says... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
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Penguin releases second Twits app

Penguin Random House (PRH) UK has released a second app based on Roald Dahl’s The Twits, featuring the first ever rendering of Mr and Mrs Twit in 3D, entitled "Roald Dahl’s House of Twits". Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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Pew Survey Shows Adult Reading in Decline

Adult readership is down 4% from 2013, with 72% of American adults having read a book in the past year according to a new Pew survey. Young adults, meanwhile, were revealed as the nation's most avid readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World

Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
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Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote

Time, Inc. chief content officer on how magazines can adapt to thrive on a changed playing field. The post Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-20 00:00:00 UTC ]
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MPIBA 2015: Kids' Books Contribute to High-Octane Show

Children's books have long been an integral part of the Mountains and Plains Independent Booksellers Fall Discovery Show, and this year's gathering at the Renaissance Denver Hotel, held October 8–10, was no exception. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
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NCIBA Salutes Exiting Director Landon at 2015 Show

This year's show featured an outpouring of love for executive director Hut Landon, who is stepping down after 18 years on the job. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-19 00:00:00 UTC ]
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Download our Frankfurt 2015 Show Daily Magazines

Get the Frankfurt Show Daily magazines from Publishing Perspectives with the latest Fair news, event highlights, and international publishing trends. The post Download our Frankfurt 2015 Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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Download: Friday’s Frankfurt Book Fair 2015 Show Daily

Publishing Perspectives spoke with global CEOs, small startups and publishers from around the world to get the latest buzz from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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An Upbeat Start to Regional Bookseller Shows

Strong sales heading into the holidays have contributed to this year’s energetic bookseller gatherings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Download: Thursday’s Frankfurt Book Fair 2015 Show Daily

From CEO talks to discussions about translation, licensing and education of the future, the first official day of the Frankfurt Book Fair 2015 was buzzing. The post Download: Thursday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
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NAIBA 2015: An Upbeat Show Despite Hurricane Worries

Despite a Nor'easter and the threat of Hurricane Joaquin, more than 415 attendees, including over 165 booksellers, attended this year's gathering from October 2–4 in Somerset, N.J. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Download: Wednesday’s Frankfurt Book Fair 2015 Show Daily

Read about Salman Rushdie, Iranian publishers, The Markets conference, the Rights Directors Meeting and more in our Frankfurt Book Fair show daily for Wednesday. The post Download: Wednesday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-14 00:00:00 UTC ]
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MPIBA 2015 Shows High Energy

Strong sales and new store owners, including Tattered Cover's Len Vlahos and Kristen Gilligan, contributed to an upbeat mood at this year's regional trade show in Denver. Attendance increased 5%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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Despite the heat, thousands turn out for 31st annual AIDS Walk

Thousands of Angelenos braved the heat Sunday to participate in the 31st annual AIDS Walk in Los Angeles. The 6.2-mile walk began at 10 a.m. at West Hollywood Park, with the route continuing along Santa Monica Boulevard and through the Fairfax district. More than 20,000 people registered to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-12 00:00:00 UTC ]
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Medium Doubles Down on Mobile With New App

Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company

[ Fast Company | 2015-10-08 00:00:00 UTC ]
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Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age

[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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Disney Research app turns colored drawings into 3D characters

A new Disney Research project can make coloring books more exciting for those of us with limited art skills. The team has built an interactive Android and iOS coloring book app using the Unity game engine that can take a colored drawing and turn it... Continue reading at Engadget

[ Engadget | 2015-10-04 00:00:00 UTC ]
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Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show

As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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This Week in Children's Apps: September 28, 2015

Hitting digital bookshelves this week: an interactive way to explore space with a cat. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-29 00:00:00 UTC ]
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Medium Raises $57 Million for the ‘Best Stories and Ideas on the Internet’

Medium, the publishing platform hatched by Twitter co-founder Ev Williams, has raised $57 million in a round led by Andreessen Horowitz.   It’s the three-year-old company’s second funding round, and people familiar with Medi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-29 00:00:00 UTC ]
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