Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

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Global Connectedness in Trying Times: Spotlight on the Sheikh Zayed Book Award.

The SZBA celebrates literary and cultural achievements in the Arab world. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #arab world #zayed book

New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | News stories tagged with: #digital world #digital publishers

Rethinking Digital Editions During the Pandemic and Beyond

Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive

[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #digital editions #digital publishing

Cosmopolitan Has Many Platforms, But Just One Focus: Its Readers

Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
More news stories like this | News stories tagged with: #mental health #younger generations #fan base #editorial strategy #hearst

IPA calls on global government stimulus to help book trade

The International Publishers Association (IPA) has called on world governments to help the global book trade using economic stimulus packages during the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 11:28:36 UTC ]
More news stories like this | News stories tagged with: #ipa calls #coronavirus pandemic #book trade #publishers association

CUP reveals carbon neutrality targets

Cambridge University Press has said it is on track to be 100% carbon neutral in the UK by 2022, both as regards to its own direct emissions and indirection emissions from the generation of the energy it purchases (so-called Scope 1 and Scope 2 emissions). Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 10:35:01 UTC ]
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Bloomsbury acquires Lev Grossman's debut children's book

Bloomsbury Children's Books has acquired fantasy author Lev Grossman's first children's book,The Silver Arrow. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 07:26:16 UTC ]
More news stories like this | News stories tagged with: #debut children #bloomsbury children #bloomsbury

Translating a Quality User Experience From Print Into Digital

Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
More news stories like this | News stories tagged with: #creative process #nat geo #screen sizes

Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off

With Axel Scheffler's illustrations and Hugh Bonneville's narration, Nosy Crow's 'Coronavirus: A Book for Children' is a free download. The post Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-21 11:52:42 UTC ]
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Bloomsbury raises £8.4m through equity placing

Bloomsbury has raised gross proceeds of £8.4m, thanks to the completion of a share placement worth 5% of its existing share capital. Continue reading at The Bookseller

[ The Bookseller | 2020-04-17 13:18:40 UTC ]
More news stories like this | News stories tagged with: #bloomsbury

Bloomsbury to issue shares and cut costs, anticipating sales hit

Bloomsbury is issuing new shares and implementing a raft of cash-saving measures to counter the impact of recent retail closures on its business, which in a "prudent downside scenario" the company estimated could see print revenues fall as much as 75%. Continue reading at The Bookseller

[ The Bookseller | 2020-04-17 01:14:48 UTC ]
More news stories like this | News stories tagged with: #cut costs #bloomsbury

The 10 types of readers you meet during a quarantine

From escapist fantasy fans to romance enthusiasts, readers are turning to a variety of books while stuck at home. Continue reading at The Washington Post

[ The Washington Post | 2020-04-16 13:53:21 UTC ]
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Print Unit Sales Had Double-Digit Gain Last Week

Print unit sales rose 13.7% in the week ended April 11 over the week ended April 4 at outlets that report to NPD BookScan. Sales benefited from the release of 'Magnolia Table, Volume 2' by Joanna Gaines, which sold more than 130,000 copies last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #double-digit gain #magnolia table #joanna gaines

Sheikh Zayed Book Award Sets Winners’ Digital Ceremony for Thursday

The 14th Sheikh Zayed Book Award will stream a live digital event from Abu Dhabi on April 16 in honor of its 2020 winners. The post Sheikh Zayed Book Award Sets Winners’ Digital Ceremony for Thursday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-14 11:12:29 UTC ]
More news stories like this | News stories tagged with: #abu dhabi #zayed book

City Lights Bookstore launches successful GoFundMe campaign

One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News

[ ABC News | 2020-04-12 16:59:42 UTC ]
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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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The Silent Book Club, a global meet-up for introverts, now connects them remotely

A book club for people who don't like book clubs, founded in 2012 in San Francisco and now boasting six chapters in L.A. County, has moved online. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-10 14:00:07 UTC ]
More news stories like this | News stories tagged with: #book clubs #moved online #book club