Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-13 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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The Italian ebook self-publishing platform Narcissus has launched in Arabic, but finds authors in the Arab world face a steep digital learning curve. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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Amazon has a 78% market share of Hachette Livre ebook titles in the UK and a 60% share in the US... Continue reading at The Bookseller
[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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Known as “Freelance,” the case settles claims by freelance writers arising from the the 2001 U.S. Supreme Court ruling in the Tasini case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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HarperCollins science fiction and fantasy imprint Harper Voyager is ramping up its Voyager Impulse digital-first line with plans to launch 31 original ebook titles beginning this summer and on through winter 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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U.S. manga publisher Viz Media and digital comics marketplace Comixology announced an agreement that will bring Viz’s manga line to the Comixology platform in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
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In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
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Bloomsbury is combining its marketing and publicity departments, led by two newly created roles... Continue reading at The Bookseller
[ The Bookseller | 2014-06-10 00:00:00 UTC ]
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A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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HarperCollins' digital Romance Festival, held this weekend, notched up over six thousand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Spain's Pentian crowdfunding platform for books offers a new business model: paying 50% of profits from book sales to backers of the book and 40% to the author. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
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Education publishers rely “heavily on the protections provided by copyright law in the US... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Kenya's Kwani? expresses frustration at the reluctance of publishers from the "global north" to deal rights for co-editions or ebooks to publishers from Africa. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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European libraries are allowed to digitize books without the consent of the rights holder, the senior advisor to Europe’s top court said Thursday.The European Copyright Directive does not prevent the digitization of books in a library’s collection if those books are made accessible to the public... Continue reading at PC World
[ PC World | 2014-06-05 00:00:00 UTC ]
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Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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Amazon’s Jet City Comics imprint is serializing the comics adaptation of sci-fi novelist Hugh Howey’s 'Wool' simultaneously on Comixology and Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Following the notice B&N sent to customers that it is shutting down its downloadable audio section, a spokesperson for the retailer told PW the company plans to re-enter the market at some point in the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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