These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the company's expensive financial information terminal, has published on a quarterly schedule since 2013. It began in 2012 as a biannual magazine, and is packaged with Bloomberg Markets magazine."The decision to go to six was super exciting to me, because it's more content and more room for us to grow," said Emma Rosenblum, who began editing the magazine in January 2015. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
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Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
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The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
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Coco Mellors' 'Cleopatra and Frankenstein' evokes a rich universe in multiple senses, but it feels engineered for a Netflix adaptation. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-04 14:00:54 UTC ]
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Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian
[ The Guardian | 2022-02-04 13:52:58 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Bethanne Patrick's February picks include two Nobel Prize winners, tales of Hollywood then and now, a new African fantasy epic and much more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-28 14:00:38 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
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Tasked with bringing more cohesion to the Asian and Island Pacific communities in diaspora, Gold House names the first six of its 2022 books. The post Gold House Issues a New Asian and Pacific Islander Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-07 15:01:59 UTC ]
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Bethanne Patricks' January picks cover train wrecks, political drama, enraging inequality, the complications of polyamory and the joy of the ampersand. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-07 14:33:51 UTC ]
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Richard Osman claims the crown for the bestselling book of 2021 ahead of Charlie Mackesy, although the top-line figures are once again affected by some data blackouts owing to lockdowns. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 06:20:57 UTC ]
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Deadline has reported that Jessica Chastain, through her cutely named production company Freckle Films, has beaten out several others to the TV rights to Jessamine Chan’s The School for Good Mothers. The School for Good Mothers, published this week by Simon & Schuster, is Chan’s debut novel;... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-05 16:49:39 UTC ]
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In a letter welcoming the Hachette Book Group staff back from the holiday break, CEO Michael Pietsch called 2021 “a very successful year for HBG," while also noting that challenges such as supply chain disruptions and return-to-office uncertainties didn't end with the arrival of a new year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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White Lion has bagged the first official cookbook inspired by hit television show "Peaky Blinders". Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 23:21:05 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Looking for great new reads in the new year? Add these 2022 historical fiction books to your TBR right now, including The Good Wife of Bath by Karen Brooks. Continue reading at Book Riot
[ Book Riot | 2022-01-04 11:30:00 UTC ]
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Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian
[ The Guardian | 2021-12-29 14:00:23 UTC ]
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On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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