BlogHer co-founder and CEO Lisa Stone sounded triumphant today in San Diego, where her women-focused blog and advertising network was hosting its seventh annual BlogHer conference. More than 3,500 bloggers were in attendance, and the company announced some new partnerships like the "Live Well Lived" initiative with P&G. In the years since BlogHer was founded in 2005, Stone said the company has crossed "the credibility gap", so advertisers take it seriously. There's still plenty of opportunity for future growth, though. Stone said one of her big efforts in the coming year will be the LATISM-BlogHer Publishing Network, a new, joint effort with the Latinos in Social Media group to create a bilingual network of Latino blogs. She's also interested in expanding BlogHer's support for video and "mobile, mobile, mobile" on the latter front, Stone hinted that there will be announcements coming soon, but she declined to offer any details. Asked how BlogHer's model changes as more and more online conversation moves onto social networks, Stone said she welcomes the shift. BlogHer's properties reach 26 million women every month, but its bloggers connect with another 8 million people through social networks, she said. She also suggested that private social networks such as Google Circles could offer new opportunities, because women want to have conversations with trusted bloggers about sensitive issues, and they don't want to have those conversations in public. "Facebook doesn't... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-06 00:00:00 UTC ]
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Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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When readers are wooed by 'global entertainment,' an independent press like Saraband, home to a Man Booker longlisted novel, can use 'a little bit more traction.' The post Saraband’s Sara Hunt: A View From the ‘Small Independent Publishing World’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-29 00:00:00 UTC ]
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Digital disruptions and soft economies created challenges for even the planet's largest publishers last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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In a 2015 piece, PW columnist Brian Kenney jumpstarted a frank conversation about library reference. A year later, librarians tell us why that article struck a chord, and how reference is changing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Pan Macmillan has bought the UK and Commonwealth rights to publish Oprah Winfrey’s first cookbook. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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Pulitzer finalist Eowyn Ivey, author of 'To the Bright Edge of the World,' talks to her editors, Reagan Arthur and Mary-Anne Harrington, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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First quarter sales at the Canadian chain rose 4.4% led by strong comp store sales improvement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
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This piece is adapted from The End of The Perfect 10 by Dvora Meyers, published by Touchstone, a division of Simon and Schuster, Inc. Continue reading at Slate
[ Slate | 2016-08-05 00:00:00 UTC ]
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Three British writers made the list of the world’s 14 highest paid authors, with Paula Hawkins entering the table for the first time. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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Rowling spoke about her plans for Harry Potter following the premiere of the play 'Harry Potter and the Cursed Child,' which depicts Harry and his family years after the events of the original books and films. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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From the Frankfurt Book Fair Summer Academy, book industry consultant Iryna Baturevych offers an insider look at post-Soviet book markets and the international ambitions of publishers working there. The post Understanding Post-Soviet Book Markets: FBF Summer Academy in Kiev appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-25 00:00:00 UTC ]
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As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times
[ The New York Times | 2016-07-25 00:00:00 UTC ]
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The History Press is to publish a book based on an original set of sketchbooks and diaries from a signaller in the First World War. Continue reading at The Bookseller
[ The Bookseller | 2016-07-23 00:00:00 UTC ]
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Focusing on children's publishing and education delivered gains in fiscal 2016, following the sale of the house's technology unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Both non-profit and for-profit bookstores are funding literacy programs through the sale of used books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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First Second editorial director Mark Siegel has organized a group of young illustrators to produce the forthcoming graphic novel series, 5 Worlds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-21 00:00:00 UTC ]
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Led by a 14% increase in revenue in its trade division, total sales at Scholastic rose 2% in the fiscal year ended May 31, 2016 over fiscal 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-20 00:00:00 UTC ]
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Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age
[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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Hachette is consolidating its distribution operations and building a new "world-class" centre in Didcot, Oxfordshire, resulting in the closure of its Littlehampton warehouse and office in 2019. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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'Each untold story represents a world that has been erased,' says Christopher Myers on the announcement of his new imprint with Random House Children's Books. The post ‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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