BlogHer co-founder and CEO Lisa Stone sounded triumphant today in San Diego, where her women-focused blog and advertising network was hosting its seventh annual BlogHer conference. More than 3,500 bloggers were in attendance, and the company announced some new partnerships like the "Live Well Lived" initiative with P&G. In the years since BlogHer was founded in 2005, Stone said the company has crossed "the credibility gap", so advertisers take it seriously. There's still plenty of opportunity for future growth, though. Stone said one of her big efforts in the coming year will be the LATISM-BlogHer Publishing Network, a new, joint effort with the Latinos in Social Media group to create a bilingual network of Latino blogs. She's also interested in expanding BlogHer's support for video and "mobile, mobile, mobile" on the latter front, Stone hinted that there will be announcements coming soon, but she declined to offer any details. Asked how BlogHer's model changes as more and more online conversation moves onto social networks, Stone said she welcomes the shift. BlogHer's properties reach 26 million women every month, but its bloggers connect with another 8 million people through social networks, she said. She also suggested that private social networks such as Google Circles could offer new opportunities, because women want to have conversations with trusted bloggers about sensitive issues, and they don't want to have those conversations in public. "Facebook doesn't... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-06 00:00:00 UTC ]
News tagged with:
#social networks
#facebook doesn
#glam media
#annual revenue
#makes money
Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audience network
#rolling stone
#wenner media
#billion people
#serving ads
Jonathan Cape has pre-empted After the Experts by political economist William Davies, which will explore how the political landscape has shifted and speculate on what might come next if we are witnessing the end of an era of experts. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
More news stories like this |
Virago has acquired one of the first titles publishing under Oprah Winfrey’s new book imprint at Flatiron Books in the US: The Black Angels: The Untold Story of the Nurses Who Helped Cure Tuberculosis by New Yorker Maria Smilios. Continue reading at The Bookseller
[ The Bookseller | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virago acquires
#untold story
The print market sold 195 million books for £1.59bn in 2016, a 7% boost in volume over the last 12 months and a 4.5% jump in volume. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#7% boost
Gary Vaynerchuk is a wine blogger turned entrepreneurs’ self-help guru. He talks about fake news, fear of change and the future for social mediaBorn in 1975 in Belarus, Gary Vaynerchuk moved to the US with his family when he was three, part of the mass emigration of Soviet Jews agreed in the... Continue reading at The Guardian
[ The Guardian | 2017-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#power list
#10-book deal
#apple tv
#talent show
#online world
With ebook libraries, Amazon Prime Reading and the plethora of online services available putting free publications in your various devices, it's a wonder that people still pay any money for books anymore. But a new website called Honest Few is found... Continue reading at Engadget
[ Engadget | 2016-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books anymore
#online services
Sorry to be a grinch, but that viral Facebook post going around about a gift exchange is against the law. You've probably seen something like this in your newsfeed: Sometimes the message varies: You're sending a bottle of wine or a book or it includes the men on the holiday fun. But the gist is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook post
Hutchinson has acquired world rights in Self-Care for the Real World, a debut lifestyle book from yoga teacher Nadia Narain, and her sister, health food "pioneer" Katia Narain-Phillips, to be co-written with Brigid Moss, health director of Red magazine. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real world
#red magazine
One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#morgan stanley
#larger reach
The Reading Agency's chief executive Sue Wilkinson on how the organisation is revamping World Book Night. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading agency
The Reading Agency has announced a new "targeted approach" for World Book Night 2017 with giveaway titles including authors such as The Bookseller's contributing editor Cathy Rentzenbrink, Polari Prize-winner Paul McVeigh and colouring-in bestseller Millie Marotta. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#targeted approach
#reading agency
James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james whatley
#ogilvy mather
Few tech entrepreneurs have had the ability to imagine a future just beyond our reach, and to profoundly change how we live our lives. Steve Jobs and Mark Zuckerberg are two such stars, and Jeff Bezos, our Media Visionary for 2016, joins this constellation. From ecommerce and streaming video to... Continue reading at AdWeek
[ AdWeek | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#samantha bee
#david carey
#michael clinton
#magazine editor
#fox news
#megyn kelly
In the first full week of sales after the election, unit sales slipped 1% over the comparable week in 2015. New books by Megyn Kelly and Bernie Sanders had solid starts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full week
#megyn kelly
#bernie sanders
New books releasing this fall through January feature spiritual practices and insights for finding hope, solace, and a new way forward in a divided and hectic world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books releasing
"Post-truth" has been declared 2016's international word of the year by Oxford Dictionaries. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
More news stories like this |
Booksellers from across the country on what they are recommending to their customers, from escapist fiction to insightful nonfiction to help understand, well, what just happened. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
More news stories like this |
The Arab world should “use culture rather than guns” to achieve its ends, guests were told at the opening ceremony of the 35th Sharjah International Book Fair, held at the emirate’s exhibition centre this morning (2nd November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arab world
#opening ceremony
In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#professional program
#arab world