Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month campaign with the Mirror Group, described as a “branded content partnership”, will see key moments in contemporary books presented as newspaper articles to “show newspaper readers just how relevant and exciting book themes are”. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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AHRC launches pandemic culture campaign

The Arts and Humanities Research Council (AHRC) is to explore the impact of culture during the Covid-19 pandemic via a new campaign, Boundless Creativity. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 09:18:11 UTC ]
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Elliott & Thompson launches online campaign of 'soothing words'

Elliott & Thomspon is launching an online campaign to show "the comfort words can bring", in partnership with author Paul Anthony Jones. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 02:55:55 UTC ]
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National Writing Day launches online #writefromhome campaign

National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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Edwards-Jones launches Great Big Book Club

Author Imogen Edwards-Jones and friends have launched the online Great Big Book Club featuring author interviews, book reviews and a series of “Lockdown Lunches”. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 10:03:35 UTC ]
More news stories like this | All news stories tagged with: #big book #book reviews


Random House Children’s Books Launches MAGIC TREE HOUSE Home Adventures

Random House Children’s Books will launch Magic Tree House Home Adventures, an online program of activities, crafts, recipes, reading challenges, and more. Continue reading at Book Riot

[ Book Riot | 2020-04-24 17:57:06 UTC ]
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Former Book People c.o.o. Sarah Walden launches packager Noodle Fuel

Sarah Walden, the former chief operating officer of the Book People, has launched a new creative consultancy and book packager called Noodle Fuel.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:15:49 UTC ]
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City Lights Bookstore launches successful GoFundMe campaign

One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News

[ ABC News | 2020-04-12 16:59:42 UTC ]
More news stories like this | All news stories tagged with: #bookstore #coronavirus outbreak


CILIP launches the National Shelf Service to recommend books to children

CILIP, the UK's library and information association, has announced the launch of the National Shelf Service, a new daily Youtube broadcast featuring book recommendations from professional librarians. Continue reading at The Bookseller

[ The Bookseller | 2020-04-03 12:56:42 UTC ]
More news stories like this | All news stories tagged with: #information association #recommend books #cilip launches


Mary Poppins is launching a children’s book podcast.

There are no shortage of celebrities who’ve been using social media to read to children and fundraise for some of the kids most affected by the impact of COVID-19. Another luminous star (and her daughter) are next in line: Mary Poppins herself, Dame Julie Andrews, plans to launch a... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-02 21:15:26 UTC ]
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Indies Launch GoFundMe Campaigns to Survive Coronavirus Shutdown

Several indies have launched, with varying degrees of success, GoFundMe fundraising campaigns to help them raise funds to pay bills and employees during a national shutdown that may last for months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Little, Brown 'librarians' launch book recommendation service

Little, Brown has launched a personalised book recommendation service on its social media channels. Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 03:26:31 UTC ]
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The Emma Press to host virtual book launch

Birmingham-based indie publisher The Emma Press is hosting a virtual book launch to mark the publication of Call and Response by Rachel Spence. Continue reading at The Bookseller

[ The Bookseller | 2020-03-26 15:11:54 UTC ]
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BBC Arts launches Culture in Quarantine with Big Books Weekend

BBC Arts has launched Culture in Quarantine, a virtual arts festival “rooted in the experience of national lockdown”, with highlights including "The Big Book Weekend", co-founded by Kit de Waal and Molly Flatt. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 12:02:11 UTC ]
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Egmont to launch three-book children’s series by Aisha Bushby

Egmont is to publish a three-book middle-grade children’s series by Aisha Bushby, author of A Pocket of Stars.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 07:32:15 UTC ]
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What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Authors and publishers get creative as book launches are moved online

In response to the coronavirus outbreak and government advice to socially distance, authors, readers and booksellers are thinking of new, exciting and creative ways to launch their books and keep readers engaged after in-person-events get cancelled.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 11:27:40 UTC ]
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Publishers move to postpone book launches amidst the coronavirus outbreak

In light of the coronavirus outbreak and the government's new advice regarding social distancing, many of the major publishing houses are gearing up to work from home and close their offices.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 05:41:36 UTC ]
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WaterBrook Launches Gift Books Line

Random House’s WaterBrook imprint will debut six Christian gift books and products in the fall through its new line, Ink & Willow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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