Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month campaign with the Mirror Group, described as a “branded content partnership”, will see key moments in contemporary books presented as newspaper articles to “show newspaper readers just how relevant and exciting book themes are”. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Several indies have launched, with varying degrees of success, GoFundMe fundraising campaigns to help them raise funds to pay bills and employees during a national shutdown that may last for months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Little, Brown has launched a personalised book recommendation service on its social media channels. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 03:26:31 UTC ]
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Birmingham-based indie publisher The Emma Press is hosting a virtual book launch to mark the publication of Call and Response by Rachel Spence. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 15:11:54 UTC ]
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BBC Arts has launched Culture in Quarantine, a virtual arts festival “rooted in the experience of national lockdown”, with highlights including "The Big Book Weekend", co-founded by Kit de Waal and Molly Flatt. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 12:02:11 UTC ]
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Egmont is to publish a three-book middle-grade children’s series by Aisha Bushby, author of A Pocket of Stars. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 07:32:15 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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In response to the coronavirus outbreak and government advice to socially distance, authors, readers and booksellers are thinking of new, exciting and creative ways to launch their books and keep readers engaged after in-person-events get cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:27:40 UTC ]
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In light of the coronavirus outbreak and the government's new advice regarding social distancing, many of the major publishing houses are gearing up to work from home and close their offices. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 05:41:36 UTC ]
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Random House’s WaterBrook imprint will debut six Christian gift books and products in the fall through its new line, Ink & Willow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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Beano is today (Wednesday 26th February) launching a special comic in support of World Book Day (WBD) (March 5th) with a free £1 WBD token. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 07:46:04 UTC ]
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Ever wonder just how big a book deal payout can be? One reader ranked ten of the biggest book deals in history. Continue reading at Book Riot
[ Book Riot | 2020-02-24 11:33:50 UTC ]
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Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 18:34:07 UTC ]
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Online book festival My Virtual Literary Festival (MyVLF) will launch a series of new festivals based on different genres later this year. Continue reading at The Bookseller
[ The Bookseller | 2020-01-03 11:05:41 UTC ]
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Mirror Books has acquired the true story of Lucy, the puppy farm Cavalier King Charles Spaniel, and the campaign she inspired that led to Lucy’s Law and the nationwide ban on puppy farming. Continue reading at The Bookseller
[ The Bookseller | 2019-12-24 02:27:24 UTC ]
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The Society of Authors will launch a bi-monthly book club on Twitter next month, to celebrate a selection of favourite titles from works in its literary estates. Continue reading at The Bookseller
[ The Bookseller | 2019-12-22 16:59:37 UTC ]
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Bertrams has unveiled its Christmas campaign, with the tagline "Believe in Books" as the wholesaler heads into the festive trading period. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 14:27:10 UTC ]
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Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
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