Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month campaign with the Mirror Group, described as a “branded content partnership”, will see key moments in contemporary books presented as newspaper articles to “show newspaper readers just how relevant and exciting book themes are”. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
News tagged with: #blinkbox books #week launching #digital reading #key moments

Other news stories related to: "Blinkbox books launches 'biggest ever' marketing campaign"


Mosse launches YouTube channel and book club

Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller

[ The Bookseller | 2021-10-20 03:44:21 UTC ]
More news stories like this | All news stories tagged with: #book club #fiction titles #non-fiction titles #youtube channel #kate mosse


Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok.  Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | All news stories tagged with: #comic book


Hamilton launches Rocket Bird Books

Former Andersen Press and Templar publisher Libby Hamilton is starting up her own imprint under the Barrington Stoke umbrella, focusing on picture books "with no limits". Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 14:50:36 UTC ]
More news stories like this | All news stories tagged with: #picture books #andersen press


S&S Children's launches Stickley and O'Neill picture book partnership

Simon & Schuster Children’s Books is launching a new picture book partnership between author Frances Stickley and debut illustrator Eamonn O’Neill, signing two books from the pair. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 10:52:10 UTC ]
More news stories like this | All news stories tagged with: #picture book #ss children


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | All news stories tagged with: #children’s book #picture books #book market


Basic Books UK launches with diverse list after remote inception during Covid-19

Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:29:19 UTC ]
More news stories like this | All news stories tagged with: #sarah caro #diverse list


International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | All news stories tagged with: #coronavirus pandemic


China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
More news stories like this | All news stories tagged with: #book published


Anglia Ruskin launches bursary to improve children's book illustration diversity

Anglia Ruskin University (ARU) has launched a new inclusivity bursary worth £11,200 to study for a masters degree in children's book illustration.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 15:16:55 UTC ]
More news stories like this | All news stories tagged with: #children's book #book illustration


US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | All news stories tagged with: #e-book


Hachette launches Health Charity Book Club with Tesco

Hachette UK has partnered with Tesco to support the retailer’s first Health Charity Book Club, exclusively featuring titles from the publisher.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-16 20:09:05 UTC ]
More news stories like this | All news stories tagged with: #book club #hachette #hachette uk


Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | All news stories tagged with: #russian book #paper shortage #paper shortages


ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent stores #local communities


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #digital content #covid-19 pandemic #frank assessment


Wattpad Launches Imprint for Adult Books

Canadian online writing platform Wattpad announced the launch of W by Wattpad Books, a new adult imprint focused on commercial fiction. It will publish its first five titles in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #commercial fiction #wattpad books #adult books


HarperCollins Focus Launches Lifestyle, Gift Book Imprint

Harper Celebrate will publish books geared toward seekers of inspiration, motivation, and peace of mind. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
More news stories like this |


Ten Speed, Chef Bryant Terry Launch 4 Color Books

Random House's Ten Speed Press imprint has established a new imprint, 4 Color Books, with Bryant Terry, the NAACP Image Award and James Beard Award–winning chef and educator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #ten speed


Joffe Books launches crime writing prize with Koomson and Yearwood

Independent publisher Joffe Books is partnering with author Dorothy Koomson and literary agent Susan Yearwood to launch a writing prize for unagented crime writers of colour. Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 23:20:48 UTC ]
More news stories like this | All news stories tagged with: #independent publisher #literary agent #writing prize


Thousands of supporters join staff at Mike Pence’s publisher in campaign against book deal

Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian

[ The Guardian | 2021-04-27 13:55:17 UTC ]
More news stories like this | All news stories tagged with: #book deal #simon schuster #mike pence #petition calling #book deals #petition signed


World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | All news stories tagged with: #world book #united kingdom #includes titles #rights roundup #markets appeared