Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month campaign with the Mirror Group, described as a “branded content partnership”, will see key moments in contemporary books presented as newspaper articles to “show newspaper readers just how relevant and exciting book themes are”. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
News tagged with: #blinkbox books #week launching #digital reading #key moments

Other Publishing stories related to: 'Blinkbox books launches 'biggest ever' marketing campaign'


BA launches Summer Books catalogue for indies

The Booksellers Association (BA) is releasing a new Summer Books catalogue, giving indies a bespoke marketing and sales resource. Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 04:45:50 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Bookseller launches crowdfund for children's book donation

A bookseller in Wetherby, West Yorkshire, has launched a crowdfund to donate books to children who receive free school meals.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 17:56:42 UTC ]
More news stories like this | News stories tagged with: #west yorkshire #donate books #bookseller #children's book


Hachette launches Feminist Book Box subscriptions service

Hachette UK is launching the Feminist Book Box, a subscription service intended to highlight the best in feminist writing and storytelling across its 10 divisions, including Hodder & Stoughton, Little, Brown and Orion.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 01:29:39 UTC ]
More news stories like this | News stories tagged with: #hachette uk #hachette


BiblioBoard, PW’s BookLife Launch New Library E-book Program for Self-Published Authors

BookLife Elite will offer public libraries access to a curated collection of unlimited, simultaneous-use indie e-books, meaning library readers can access the books instantly—no holds lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #public libraries #e-book


PW Launches New U.S. Book Trade Fair for May

Publishers Weekly will launch a new American publishing trade fair. The U.S. Book Show will run virtually May 26-28 and will offer events and programming for the domestic and international publishing industry, including booksellers, librarians, publishers, and self-published authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pw launches #book show #self-published authors #international publishing #american publishing #publishers weekly #book trade


The Biggest Differences Between Bridgerton and the Book Series That Inspired It

The Netflix series’ most controversial scene is even more disturbing in the novels. Continue reading at Slate

[ Slate | 2021-01-05 21:50:38 UTC ]
More news stories like this | News stories tagged with: #netflix series #controversial scene #book series


Duchess of Cornwall launches Reading Room book club

The Duchess of Cornwall has launched a book club-style online hub of reading recommendations and author interviews on Instagram. Continue reading at The Bookseller

[ The Bookseller | 2021-01-03 13:08:55 UTC ]
More news stories like this | News stories tagged with: #reading recommendations #author interviews


Farrago launches online e-book shop

Duckworth imprint Farrago has this week launched its own online shop for e-book readers. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 13:25:47 UTC ]
More news stories like this | News stories tagged with: #e-book


Launching a Book During a Pandemic

Author Laura Treacy Bentley recommends using some ingenuity when hosting a virtual live book event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
More news stories like this |


OUP launches 'gift of words' campaign

Oxford University Press (OUP) has launched a campaign to highlight the inspiring power of words, involving authors and illustrators such as Anthony McGowan and Lauren Child sharing the quotes they would "gift" to children at Christmas.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 00:25:09 UTC ]
More news stories like this |


Green Book Supply Chain Alliance launches industry survey

The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 20:48:23 UTC ]
More news stories like this | News stories tagged with: #publishing industry


The biggest book tour in history is taking place on . . . Roblox?

We’ve all had to adapt to the pandemic, and some have adapted more quickly than others—maybe none more so than Ernest Cline, author of Ready Player One, who is touring his new book Ready Player Two on the virtual platform Roblox. The Ready Player Two promotional event will start with a Q&A... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-24 18:01:53 UTC ]
More news stories like this | News stories tagged with: #ernest cline #taking place #ready player #literary hub #book tour


Dialogue Books launches podcast with Dr Pragya Agarwal

Dialogue Books is launching a podcast with author Dr Pragya Agarwal, called "Wish We Knew What To Say: A Podcast About Talking with Children About Race".  Continue reading at The Bookseller

[ The Bookseller | 2020-11-22 13:44:09 UTC ]
More news stories like this | News stories tagged with: #dialogue books


Tory-shaming Manchester United star Marcus Rashford is launching a children’s book club.

As many on this side of the pond may not know, Manchester United and England footballer Marcus Rashford is currently all that stands between the United Kingdom and compete moral ruination. In a year where a particularly grotesque grotesquerie of Brexiteer Tories consolidated power,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-17 19:04:34 UTC ]
More news stories like this | News stories tagged with: #book club #manchester united #united kingdom #literary hub #children's book #children’s book


SelfMadeHero launches Draw Your Bookshop lockdown campaign

Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 06:10:11 UTC ]
More news stories like this | News stories tagged with: #publisher selfmadehero #support bookshops #graphic novel #bookshop


How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market books #opening session


PA's week-long #WorkInPublishing campaign launches for 2020

The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 21:16:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #takes place #penguin random house


Ingram, Booxby Partner to Launch Booxby Search Book Recommendation

The Ingram Content Group is partnering with Booxby, an AI-driven analytics platform for evaluating written content, to launch Booxby Search, a book recommendation tool that will be offered for free to the public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram content group


Jacaranda launches online book festival

Independent publisher and bookseller Jacaranda is to launch an online book festival in December, celebrating a new wave of black British authors.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 08:45:44 UTC ]
More news stories like this | News stories tagged with: #bookseller #independent publisher #online book


Irish digital children's book festival launches

A digital Irish children's book festival is launching later this month, in association with Dublin's Pavilion Theatre.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 03:24:57 UTC ]
More news stories like this | News stories tagged with: #book festival #children's book