Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month campaign with the Mirror Group, described as a “branded content partnership”, will see key moments in contemporary books presented as newspaper articles to “show newspaper readers just how relevant and exciting book themes are”. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
News tagged with: #blinkbox books #week launching #digital reading #key moments

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New DPLA Campaign to Feature ‘Banned Book of the Week’

The effort will feature a banned book every Wednesday on DPLA’s social media accounts. Last year, the group launched its Banned Book Club, a program that uses GPS-based “geo-targeting” to enable readers to check out e-book versions of banned books via an e-reader app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-30 04:00:00 UTC ]
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Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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Amazon Launches Massive Six-Day Book Sale

The inaugural Amazon Book Sale will run May 15–20 and feature deep discounts on thousands of books, including 50% off print bestsellers. The e-retailer is touting the event as "The Book Sale of Your Dreams." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
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S&S UK to Launch Summit Books U.K. with Ravi Mirchandani at the Helm

Mirchandani, who has been editor-in-chief of Picador in the U.K. since 2019, has been named publisher of the U.K. arm of the newly revived Simon & Schuster imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Pope Francis Launches New Book, 'Life,' with HarperCollins

Four HarperCollins executives traveled to the Vatican last weekend to present eight different editions of 'Life, My Life Story Through History' by Pope Francis, which was released on March 19 and is being published in all of the publisher's global markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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RuPaul Launches Author-Owned Online Book Marketplace

Allstora, an e-commerce platform with a wholesale membership model, promises to split profits with authors and offer books at steep discounts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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Asian American Book Club Launches with Lunar New Year Party

The organization held its soft launch party last night in Brooklyn, N.Y., which event coproduced by Hachette Book Group and Kundiman and featured six authors, including Curtis Chin and Kat Chow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
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Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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Veristage Launches Insight, an AI Platform for Book Publishers

Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

 US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Can Liz Cheney defeat 'Orange Jesus'? Her anti-Trump book sure feels like a campaign memoir

In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
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Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Publishers Launch Weeklong #ReadPalestine Campaign

Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Apple Books Names 2023 Bestsellers, Launches 'Year in Review' Feature

A new feature on Apple Books gives users Spotify Wrapped–style insights into their reading habits in 2023—a year in which Jack Carr, Prince Harry, Britney Spears, and Rebecca Yarros topped the Apple Books charts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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Penguin Random House launches high schoolers’ award to combat book bans

The publisher’s $10,000 Freedom of Expression prize invites teens to write about a banned book that changed their life, against a backdrop of rising censorshipPublisher Penguin Random House has launched a new writing award in the US celebrating freedom of expression in response to a rise in... Continue reading at The Guardian

[ The Guardian | 2023-10-24 12:34:56 UTC ]
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