Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Exports in 2019 rose 3.3 percent over those of 2018 for the UK market, as revealed in today's report on last year's pre-pandemic performance. The post UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-22 13:29:07 UTC ]
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Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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#concerted effort
#workflow challenges
#significant amount
#subscriber lists
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#sunday mornings
Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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#paid subscriber
#highly effective
#easy-to-digest showcase
#delayed gratification
#pretty limited
#rigorous eye
#promotional messaging
#ground rules
#balancing act
#concerted effort
#workflow challenges
#significant amount
#subscriber lists
#in-depth features
#sunday mornings
This article has some relatively good news and then some particularly bad news. First the good news. Continue reading at The Bookseller
[ The Bookseller | 2020-07-19 12:23:27 UTC ]
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Recently, the Trump administration told hospitals to stop sharing data on COVID-19, the disease caused by the coronavirus, with the Centers for Disease Control and Prevention. Instead, hospitals were to share information with a private company contracted by the Department of Human and Health... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-17 11:55:45 UTC ]
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Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences. News Corp has been deeply affected, suffering a net loss of $1 billion in the third quarter of 2020. Stephanie Layser, vp of advertising technology at News Corp, spoke... Continue reading at AdWeek
[ AdWeek | 2020-07-15 19:21:32 UTC ]
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Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation
[ The Conversation | 2020-07-15 09:57:53 UTC ]
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#publishing industry
#diverse books
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Spain's Liber20 book fair announces a blended physical and digital program for October, shortly before Frankfurter Buchmesse expects to do the same. The post Liber20 in Barcelona Announces October Hybrid Program for Spain’s Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-14 14:59:24 UTC ]
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Avon has signed two books from debut author Louise Sharland following a competition with the Big Issue to find a new crime writing voice. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 04:45:22 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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In the midst of a multi-pronged crisis, it’s not easy to get a lay of the land – much less predict what tomorrow looks like. But right now publishers are forced to do that every day. At the Digiday Publishing Summit Live, publishers and media execs convened virtually to take a step back, talk... Continue reading at Digiday
[ Digiday | 2020-07-06 04:01:00 UTC ]
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It would have been hard to have missed last week’s digital launch of Rethinking ‘Diversity’ in Publishing. The report - the first of its kind on diversity in trade fiction - not only landed noisily, but put the publishing ecosystem in the dock. So what's next? Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 09:58:58 UTC ]
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The Publishers Weekly Stock Index fell nearly 20% in the first six months of 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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The Book Industry Study Group–focused on supply chain in the United States–is reformatting its annual meeting to a series of digital events held over weeks. The post Coronavirus Update: BISG’s Annual Meeting ‘Repositions’ Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-29 14:01:13 UTC ]
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Jhalak Prize co-founder Sunny Singh has called out the industry’s “moral failure” to reflect diversity at every stage of publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 12:52:03 UTC ]
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Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at The Guardian
[ The Guardian | 2020-06-23 11:06:09 UTC ]
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#asian people
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