Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Other news stories related to: "Big-box retailers set their sights on digital NewFronts"


Sony and other music labels sue Internet Archive for digitizing old records

The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget

[ Engadget | 2023-08-12 11:01:08 UTC ]
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Amazon Prime Big Deal Days: Here's what to expect this October Prime Day

Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold another Prime Day of sorts in October, potentially mirroring what it did at the same time last year. This year’s event is dubbed “Prime Big... Continue reading at Engadget

[ Engadget | 2023-08-08 19:00:44 UTC ]
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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
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PW Sets AI Webinar for September 27

Artificial Intelligence: Revolution and Opportunity in Trade Publishing, a half-day online program, will run the afternoon of September 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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My big Birmingham bookshop crawl: why booksellers are suddenly thriving

In 2009, two bookshops a week were closing in the UK and the days of physical books seemed numbered. Now, indie stores are booming. What explains the turnaround – and can it be sustained?When Sarah Mullen was asked to set up a children’s book festival in a leafy suburb of Birmingham in 2012, she... Continue reading at The Guardian

[ The Guardian | 2023-07-27 09:00:32 UTC ]
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Christian Retailers See Six Month Sales Gain

Same-store sales for the first six months of 2023 rose 9.7% over the comparable period 2022 at the 220 independent Christian retailers who report data to the Parable Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Alight Media takes top digital media outreach spot from Global

The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week

[ Media Week | 2023-07-12 08:53:16 UTC ]
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20 Must-Read Works of Historical Fiction Set in Mexico

Want to read more historical fiction set in Mexico? We've got you covered with these 20 absolute must-read books! Continue reading at Book Riot

[ Book Riot | 2023-07-11 10:31:00 UTC ]
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'Blade Runner 2033: Labyrinth' is a new game set between the two movies

Annapurna Interactive is developing a game based on the iconic science fiction film Blade Runner. The game’s set between the events of Blade Runner and Blade Runner 2049, so you can get some closure as to what Deckard was doing before meeting up with Ryan Gosling in an abandoned casino or... Continue reading at Engadget

[ Engadget | 2023-06-29 19:38:28 UTC ]
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All the big tech layoffs of 2023

The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these moves, so we’ve compiled... Continue reading at Engadget

[ Engadget | 2023-06-29 15:28:56 UTC ]
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20 Must-Read Historical Fiction Books Set in India

India is a land of great linguistic, cultural, and religious diversity. Here are 20 of the best examples of historical fiction set in India. Continue reading at Book Riot

[ Book Riot | 2023-06-15 10:32:00 UTC ]
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‘Eat, pray, pander’: mixed reactions after Elizabeth Gilbert pulls Russia-set novel

Author’s decision to remove The Snow Forest from publication because of Russia-Ukraine war sparks intense debateMixed reactions have met the decision by the US novelist Elizabeth Gilbert to withdraw her forthcoming novel The Snow Forest from publication after receiving criticism for its Russian... Continue reading at The Guardian

[ The Guardian | 2023-06-13 13:48:07 UTC ]
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Pundits Weigh in on Gilbert's Decision to Pull Russian-Set Novel Over Ukrainian Backlash

While many authors and critics condemned Elizabeth Gilbert's choice to pull her forthcoming novel 'The Snow Forest' from Riverhead's publishing schedule, two contrary statements from PEN America and the Authors Guild show there is no consensus over the controversy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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A Kids' Book Brings Biblical Wisdom to Big Feelings

Patricia J. Murphy, author of the picture book ‘Mama, Look!’ and dozens of other titles, explores how spirituality can help with difficult emotions in a new children’s book, ‘God is Everywhere: Wise Words for Little Ones.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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The Next Big Idea Is Audio

When the Next Big Idea Club launched in 2018, the centerpiece of its offerings was a box subscription. It still offers that service, but has company has shifted gears, now operating as an “audio-first company.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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The Big Impact of Tiny Reparations Books

Over the past three years, the Dutton/Plume imprint, founded by actor and stand-up comedian Phoebe Robinson, has become a home for “strong voices, unique points of view, and undeniable talent." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
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Illinois set to become first state to end book bans

Governor JB Pritzker expected to sign bill that would block state funding for public libraries and schools that ban booksGovernor JB Pritzker is expected to sign a bill that would make Illinois the first state to legislate to end book bans – by punishing publicly-funded institutions that attempt... Continue reading at The Guardian

[ The Guardian | 2023-05-30 10:00:33 UTC ]
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Canadians aren't big on talking openly about class. This author says that needs to change

Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC

[ CBC | 2023-05-27 08:00:00 UTC ]
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