Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Other news stories related to: "Big-box retailers set their sights on digital NewFronts"


OverDrive Reports Another Record Year for Digital Library Circulation

Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #digital audiobooks #record year #overdrive reports


After Hearing, Court Set to Decide Fate of Iowa LGBTQ Book Banning Law

A federal judge is set to rule before the end of the year on two lawsuits seeking to block a controversial new Iowa law, SF 496, that would ban books with sexual content from Iowa classrooms and school libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #sexual content #ban books #iowa law #federal judge


20 Must-Read Historical Fiction Books Set in Korea

These books provide us with a deeper understanding of what Korea is beyond what we hear or see in popular culture. Continue reading at Book Riot

[ Book Riot | 2023-12-15 11:30:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction #popular culture #deeper understanding


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #digital media #associate director #video content


AAP Calls Big Tech's AI Arguments 'Nonsense'

In comments submitted to the U.S. Copyright Office this week, the Association of American Publishers slammed assertions by the tech industry that fair use permits AI developers to use copyrighted works to train their systems without permission or compensation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #copyrighted works #tech industry #copyright office


Can digital watermarking protect us from generative AI?

The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget

[ Engadget | 2023-11-30 18:45:42 UTC ]
More news stories like this | News stories tagged with: #nielsen #generative ais #security researchers


Appeal of Texas Book Rating Law Set for Oral Argument Tomorrow

After weeks of anticipation, the U.S. Court of Appeals for the Fifth Circuit will finally hear oral argument in the state’s appeal of judge Alan D. Albright’s August 31 decision to enjoin key provisions of HB 900. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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The big idea: should we abolish literary genres?

Categorising fiction may help to sell books, but it says little about how writers write or readers readIn her Reith lecture of 2017, recently published for the first time in a posthumous collection of nonfiction, A Memoir of My Former Self, Hilary Mantel recalled the beginnings of her career as... Continue reading at The Guardian

[ The Guardian | 2023-11-27 12:30:00 UTC ]
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Grand Gesture Books Goes Big on Romance

Bookseller Katherine Morgan has founded her own online bookstore—all while working two gigs at Bookshop.org and Powell's City of Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-27 05:00:00 UTC ]
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Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
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Digital curator Giulia Carla Rossi: ‘There is a misconception that if something is on the internet it will last for ever’

The British Library’s head of digital publications on the urgency of preserving digital stories, from smartphone apps to interactive web narrativesGiulia Carla Rossi collects the fragile artefacts of our increasingly transient publishing world. She is a curator of digital publications at the... Continue reading at The Guardian

[ The Guardian | 2023-11-18 13:00:21 UTC ]
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Sales Remain Sluggish for Big Book Publishers

Three of the Big Five publishers struggled in the first nine months of 2023, according to recent financial results, as the industry coped with sagging sales and rising costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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HarperCollins Posts Big Gains in Q1 of Fiscal 2024

Revenue in the quarter ended September 30, 2023, rose 8% over fiscal 2023 at HarperCollins, and profits jumped 67%. Executives at parent company News Corp expect the publisher to show marked improvement over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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How Has Big Publishing Changed American Fiction?

A new book argues that corporate publishing has transformed what it means to be an author. Continue reading at New Yorker

[ New Yorker | 2023-11-01 10:00:00 UTC ]
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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
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20 Must-Read Historical Fiction Books Set in France

These must-read historical fiction books set in France span more than 800 years, from the reign of Eleanor of Aquitaine to post-WWII Paris. Continue reading at Book Riot

[ Book Riot | 2023-10-26 10:31:00 UTC ]
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8 Queer Historical Fiction Books Set Around the World

When you hear the phrase “queer history,” how far back does your mind go? For many, there’s a sense that LGBTQIA+ history is fairly recent, starting with Marsha P. Johnson or maybe Oscar Wilde. Beyond that, we start to get into murky territory: stories of “lifelong bachelors” and “happy... Continue reading at Electric Literature

[ Electric Literature | 2023-10-17 11:00:00 UTC ]
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All the big tech layoffs of 2023

The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these... Continue reading at Engadget

[ Engadget | 2023-10-16 15:52:41 UTC ]
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What Sets Latinx Influencers Apart From the Rest of The Creator Economy

The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at AdWeek

[ AdWeek | 2023-10-11 20:30:38 UTC ]
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Appeals Court Sets Oral Argument in Texas Book Rating Case

The Fifth Circuit is set to hear the state's appeal on November 8, although that date could be delayed further due to a schedule conflict. Meanwhile, an administrative stay issued by the court has allowed the law to go into effect despite being found unconstitutional. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-09 04:00:00 UTC ]
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