Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Whodunits Abroad: 8 Historical Mysteries Set Outside the U.S.

You get historical fiction and mystery plus some armchair travel — what's not to like? Continue reading at Book Riot

[ Book Riot | 2024-02-27 11:30:00 UTC ]
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Maurice Vellekoop Comes Out in a Big Way

The veteran comics creator’s first full-length graphic memoir, ‘I’m So Glad We’ve Had This Time Together’ (Pantheon), is a coming-of-age story mixed with a family history so unsparingly honest that his mother dreaded its publication. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-27 05:00:00 UTC ]
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London Book Fair 2024: Setting the Agenda

The London Book Fair embraces its new status as the first major publishing event of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Bring Back the Big, Comfortable Bookstore Reading Chair

This was a regular feature of my childhood, though it feels so long ago and far away, conceptually as well as literally, that I nearly forgot it ever happened: I’d go into town to the mall with my mom, and she’d drop me at the doors of the Borders or Barnes and Noble while she […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-19 09:55:59 UTC ]
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PubWest Highlights Nontraditional Retail Success, Addresses A.I.

At this year's PubWest Conference, several publishing professionals noted ways they have found to amplify sales by partnering with more nontraditional book retailers, while for others, discussions of A.I. and the future of the industry remained front and center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Panel Mania: 'Shook! A Black Horror Anthology,' Edited by Second Sight Publishing

Published by Dark Horse Books in collaboration with the African American horror publisher Second Sight Publishing, 'Shook! A Black Horror Anthology' collects a dozen tales of hair-raising terror, monsters, and gore grounded in America’s grim racial history and enlivened by humor and hip-hop culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Bustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio

The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two people familiar with the matter. The decision marks the latest in a... Continue reading at AdWeek

[ AdWeek | 2024-02-12 17:50:23 UTC ]
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Funimation Digital Libraries Were Supposed to Last ‘Forever.’ Soon They’ll Disappear

The popular anime streaming service is merging with Crunchyroll. When it does, not all purchased TVs and shows will make the jump. Continue reading at Wired

[ Wired | 2024-02-09 21:37:00 UTC ]
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Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Parable Survey Finds Sales at Christian Retailers Rose 8% in 2023

Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Vashti Harrison's Caldecott Win: Kind of a 'Big' Deal

Author–illustrator Vashti Harrison happened to be in Miami to celebrate her father's 89th birthday when—at 9:30 p.m., while sorting laundry—she received the news of her Caldecott win for 'Big.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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Big Five Domination of Adult Bestseller Lists Slipped in 2023

In 2023, the major publishers maintained their grip on the bestseller lists, but indies scored some notable successes, with Entangled, Kensington, and Sourcebooks among those making inroads. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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Must-Read Historical Fiction Set in Italy

The best historical fiction set in Italy, like these nine titles, explores the complex and even chaotic history of the country. Continue reading at Book Riot

[ Book Riot | 2024-01-18 11:31:00 UTC ]
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Inaugural Eleanor Roosevelt Banned Book Awards Set for Next Month

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[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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Hulu and Max win big at 75th Primetime Emmy's biggest winners

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[ Engadget | 2024-01-16 10:44:09 UTC ]
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Avid Reader Bets Big on Kaliane Bradley's 'The Ministry of Time'

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[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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OverDrive: Record Number of Libraries Hit One Million Digital Lends in 2023

Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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7 Books Set In Turkey

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[ Electric Literature | 2024-01-10 12:00:00 UTC ]
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At PRH, CEO Nihar Malaviya Sets Employee Priorities for 2024

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[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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