The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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A new study backed by the ABA found that the movement of dollars to Amazon and away from retailers displaced 136,000 shops, occupying 1.1 billion square feet of traditional commercial space in 2021. A further 1.7 million retail jobs were displaced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Comics industry publishers and retailers gathered in person for the 2022 Diamond Retailer Summit, held October 26-28 in conjunction with the Baltimore Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
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That’s the same perilous American wilderness that almost killed Leonardo DiCaprio, except 200 years younger, sprier and, one would assume, significantly more bear-ful. Now, I don’t know how many bears feature in three-time National Book Award finalist, Guggenheim fellow, and winner of the Story... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-30 16:33:32 UTC ]
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Anyone who has been taking advantage of Amazon's liberal return policy regarding e-books could soon be in for a shock. That's because following discussions with the Authors Guild, Amazon has agreed to block automatic returns on digital books that are more than 10 percent read. Currently, the... Continue reading at Engadget
[ Engadget | 2022-09-23 19:10:20 UTC ]
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On her first day at an American high school, the protagonist of my novel, Hira, faces a dilemma. She considers herself well-read, but as she rifles through a thick textbook in her English Literature class, she realizes that none of the American authors in there are familiar to her. It is 2010,... Continue reading at Electric Literature
[ Electric Literature | 2022-09-22 11:00:00 UTC ]
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That reading list your teacher sent you home with can do great things for sales of several 'great classics' in a hot July in China. The post China Bestsellers in July: Classroom Classics Go Big appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-14 01:07:32 UTC ]
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The publisher’s unique approach is perfect for authors looking to work closely with a team of publishing experts to create high-quality books readers will love. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday
[ Digiday | 2022-09-08 04:01:00 UTC ]
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Quarto Group reported that revenue rose 9% in the first six months of 2022 over the comparable period in 2021, to $61.9 million, and net income jumped 124%, to $4.7 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-30 04:00:00 UTC ]
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Indie bookstores are looking forward to a strong season, with new releases from Michelle Obama and other heavy hitters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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With schools and libraries under increasing political pressure, Kathy Zappitello, director of the Conneaut Public Library and the 2022 President of the Association of Rural and Small Libraries, is standing up by standing for public office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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The upcoming season is rich with strong titles from independent and university presses. Here are 20, for adults and kids, to put on your radar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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According to a survey of booksellers PW conducted across the country, a broad selection of new releases for all ages and in all genres is certain to appeal to readers—particularly in the children’s category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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The summer Christian Product Expo (CPE) took place in Lexington, Ky. Aug. 14-16, attracting 648 attendees, including Christian bookstore owners, publishers, authors, and agents for training sessions, product launches, and networking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-24 04:00:00 UTC ]
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Settle in with novels by Donna Leon, Sulari Gentill, Elly Griffiths, Jean-Luc Bannalec and Sara Paretsky. Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 12:00:00 UTC ]
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Staff from newspaper that rails against ‘militant trade unions’ will join sister outlets in striking on FridayThe Daily Express has repeatedly warned its readers that “militant trade unions” are bringing Britain to its knees – but this week many of the newspaper’s own staff will go on strike in... Continue reading at The Guardian
[ The Guardian | 2022-08-21 16:41:06 UTC ]
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I’m Glad My Mom Died details the abuse the iCarly actor suffered as a child star. Continue reading at Slate
[ Slate | 2022-08-18 20:31:47 UTC ]
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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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