Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community and author discussion platform around them that lasts for six months. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
News tagged with: #book marketing #physical presence #marketing strategy #related titles

Other news stories related to: "Beyond 'Event' Book Marketing"


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with: #children’s book #picture books #book market


Ukraine’s International Book Space Festival Returns as a Physical Event

With a focus on 'New Intimacy' during the ongoing pandemic, Ukraine's International Book Space Festival in Dnipro runs September 3 to 5. The post Ukraine’s International Book Space Festival Returns as a Physical Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-26 14:56:50 UTC ]
More news stories like this | News stories tagged with: #ongoing pandemic #physical event #post ukraine


International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic


China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
More news stories like this | News stories tagged with: #book published


US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with: #e-book


Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #russian book #paper shortage #paper shortages


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book #digital content #covid-19 pandemic #frank assessment


World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | News stories tagged with: #world book #united kingdom #includes titles #rights roundup #markets appeared


Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
More news stories like this | News stories tagged with: #russian book #book market #post report


Springboard: trade bodies, agencies and publishers line up virtual events to plug book fair gap

With the London and Bologna book fairs rescheduled in an attempt to host a physical event, a number of companies have sought to create their own virtual ‘fairs’ to enable rights-trading and connect authors and readers. Continue reading at The Bookseller

[ The Bookseller | 2021-03-06 02:57:17 UTC ]
More news stories like this | News stories tagged with: #book fair #bologna book #physical event #virtual events #trade bodies


Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
More news stories like this | News stories tagged with: #children's book #book publishers #russian market


Your Week in Virtual Book Events, March 1st to March 7th

Happily Ever Afters: An Evening with Elise Bryant Monday, March 1st, 7:00pm EST Cafe con Libros welcomes debut novelist Elise Bryant in celebration of the recent publication of her book, Happily Ever Afters. She will be joined in conversation by bookseller Tyrinne Lewis. Free, via Crowdcast. The... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-01 09:48:56 UTC ]
More news stories like this | News stories tagged with: #bookseller #recent publication #march 7th #march 1st


Your Week in Virtual Book Events, Feb. 22nd to Feb. 28th

Ten Evenings with Karen Russell Monday, February 22, All-day  As part of the Pittsburgh Arts and Lectures series, bestselling author and Pulitzer Prize Finalist Karen Russell will discuss her newest collection, Orange World. Buy a virtual pass to watch anytime online for one week at $15 per... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-22 09:48:10 UTC ]
More news stories like this | News stories tagged with: #bestselling author #pulitzer prize #virtual pass #newest collection #lectures series #pittsburgh arts #ten evenings


Edinburgh International Book Festival switches venue for August event

The Edinburgh International Book Festival will run from 14th to 30th August at a new location: the Edinburgh College of Art. Continue reading at The Bookseller

[ The Bookseller | 2021-01-27 10:17:35 UTC ]
More news stories like this |


Your Week in Virtual Book Events, Jan. 25th-Jan. 31st

Hay Festival — Cartagena, Colombia Digital 2021 Monday, January 25th – Sunday, January 31st Hay Festival Cartegena de Indias 2021 is a free, digital literary festival celebrating global literary stars, Nobel Prize-winners and internationally acclaimed performers leading a line-up that... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-25 09:48:44 UTC ]
More news stories like this | News stories tagged with: #literary festival #ten days #january 25th


Your Week in Virtual Book Events, Jan. 18th to Jan. 24th

Ten Evenings: David Treuer Monday, January 18th, all-day As part of the Pittsburgh Arts and Lectures series, Ojibwe author David Treuer will discuss his most recent book combining history and memoir, The Heartbeat of Wounded Knee: Native America from 1890 to the Present. Buy a virtual pass to... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-19 09:48:57 UTC ]
More news stories like this | News stories tagged with: #virtual pass #lectures series #pittsburgh arts #ten evenings


More virtual book events should be variety shows!

Ryan Chapman (erstwhile host of Nerd Jeopardy, back episodes of which you can enjoy here) is launching the paperback edition of his novel, Riots I Have Known, tonight, and as a veteran showman of the literary world, Chapman has decided to put together something a little different. Tonight’s... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-09 20:04:37 UTC ]
More news stories like this | News stories tagged with: #literary hub #literary world #paperback edition #nerd jeopardy


British Book Awards crowned Event of the Year at PPA Awards

The Nibbies has won Event of the Year at this year's Professional Publishers Association's Independent Publisher Awards. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 04:12:10 UTC ]
More news stories like this | News stories tagged with: #publishers association's #ppa awards


How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #opening session #market books


Your Week in Virtual Book Events, Nov. 16th to Nov. 22nd

Miami Book Fair Online Sunday, November 15 – Monday, November 23rd The Miami Book Fair is virtual this year, with all free and on demand content available starting November 15th. More than 300 authors in conversation will be streaming including, but not limited to Margaret Atwood (Dearly), Kwame... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-16 09:48:10 UTC ]
More news stories like this | News stories tagged with: #book fair #literary hub #kwame alexander