Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community and author discussion platform around them that lasts for six months. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
News tagged with: #book marketing #physical presence #marketing strategy #related titles

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Sharjah Is Announced London Book Fair’s Market Focus 2020

In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
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Books Heard ‘Round the World: A New Survey of International Audiobook Markets

The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
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Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’

Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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Irish Book Trade Conference celebrates strong market growth

A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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London Book Fair’s Market Focus Indonesia: Creative Industries and a Spice Café

Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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PubWest Keynote Focuses on Amazon's Dominance of the Book Market

In her speech, Open Markets Institute senior fellow Lina Khan said: “More than any other firm, Amazon depicts how a company can come to monopolize all sorts of markets without triggering scrutiny under our anti-monopoly laws.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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The German Book Market in 2018, and a Look Ahead to 2019

Following the release of German book market data from 2018, the country's publishers turn their attention to issues facing their industry in 2019. The post The German Book Market in 2018, and a Look Ahead to 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-04 00:00:00 UTC ]
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China’s Book Market: 2018 in Review and December’s Bestsellers

OpenBook data reveals China's bestselling authors of 2018, growing online book sales, and the strength of backlist titles. The post China’s Book Market: 2018 in Review and December’s Bestsellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-21 00:00:00 UTC ]
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Europe's Book Market Grew Slightly in 2017

In 2017 the 29 member countries of the Federation of European Publishers (FEP) generated €22.2 billion ($25.3 billion) in total sales, a figure up slightly from 2016 after accounting for exchange rate effects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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Moscow’s Non/Fiction Book Fair Hosts 400 Events, 300 Exhibitors

The 20th iteration of Russia's Non/Fiction Book Fair drew some 30,000 attendees, and readers showed strong interest in domestic authors and books on weighty topics. The post Moscow’s Non/Fiction Book Fair Hosts 400 Events, 300 Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-18 00:00:00 UTC ]
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As the Spanish book market grows, women-led startups fill demand

US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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China’s Children’s Book Market: Big Numbers and Local Talent

As China's children's book market matures, publishers are look at ways to develop more local talent while maintaining a balance with foreign titles. The post China’s Children’s Book Market: Big Numbers and Local Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
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Shanghai Children’s Book Fair Looks to Capitalize on Growing Market

With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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Books 'to outperform retail market this Christmas'

The relatively modest price point of books suggests the sector could perform solidly this Christmas, analysts predict, with booksellers hailing a strong line-up across the board. Continue reading at The Bookseller

[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Russian Market Book Sales Channels: Proponents of Both Online Retail and Off

Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
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Children’s book market up 0.7% by value in 2018 to date

The children’s book market has shown steady growth of 0.7% in the first part of 2018 but some of the biggest increases were from non-fiction categories, charts and data editor Kiera O’Brien revealed at The Bookseller Children’s Conference this morning. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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Beijing Book Fair 2018: Market Observations from Exhibitors

As younger Chinese editors, many fluent in English, move up the publishing ranks, they are more willing to try new formats, while also able to speed up publication of translations in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
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Get a sneak preview of John Chambers' upcoming book at Thursday's Pitch event

Former Cisco Systems Inc. CEO John Chambers has a book coming in September that he'll preview for attendees at Thursday night's Business Journal celebration of The Pitch. "I always thought a book about me would be something somebody would write after I was dead," Chambers said Monday morning.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-07-24 00:00:00 UTC ]
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Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market

Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
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