When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
News tagged with:
#search engines
#disappointing results
#things digital
#simply isn
#holy grail
With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek
[ AdWeek | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online media
#single person
#institutional knowledge
#desktop version
#interesting things
Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
More news stories like this |
Paula Hawkins’s 'The Girl on the Train' pushed E.L. James out of the top spot on Apple's bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#hawkins back
#paula hawkins
#bestseller list
Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ronald schild
Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oxford dictionaries
Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data today
Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#christmas season
#simon schuster
Acquisitions are getting done for very different reasons now than during the M&A heyday. The post Guess What? Magazine M&A Is Back. Here’s Why. appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
More news stories like this |
Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook --
#editorial staff
It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post wsj
#marketing campaigns
#tough time
Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international publishers
#export markets
#economic downturn
Simon & Schuster will be reprinting 10,000 copies of revered 'New York Times' critic and columnist David Carr's 2008 memoir following his death last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookshops
#independent publisher
The 2015 Salon London Transmission Prize has been split between two winners this year– Margaret Heffernan and Julian Baggini. The winners were both given a case of vintage wine awarded at a Big Ideas Salon at Foyles flagship Charing Cross Road London bookshop tonight (12th February). The... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#margaret heffernan
#latitude festival
#julian baggini
#wider audience
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong growth
#conference call
#flat market
#ad sales
#modest improvement
What if instead of God existing inside us—the traditional teaching—we exist in God? What difference does it make to reconceptualize our relationship to God this way? A new book offers answers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this |
Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community.Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013,... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vc-backed publishers
#$683 million
#trim costs
As anticipation continues to mount for the Valentine’s Day release of the 'Fifty Shades of Grey' film adaptation, the book hit #1 on Apple’s iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#film adaptation
You can't open this book—literally—until you make it clear you don't have any preconceived notions.I'll admit it: I definitely judge books by their covers. But this book might train those of us who are prone to snap judgments to become slightly better people. If you look at the book with... Continue reading at Fast Company
[ Fast Company | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judge books