Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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Quadrille is publishing a new James Martin TV tie-in, titled More Home Comforts. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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In a speech given at the launch of the Society of Chief Librarians' (SCL) Universal Learning Offer, culture minister Ed Vaizey highlighted the "valuable" role libraries play and praised the commitment of the “remarkable” number of campaign groups fighting to keep them open. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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"When listening, you truly feel as though you are physically in the room where the recording took place." Montreal-born Michel Lafrance tells Molly Flatt about binaural recording, which is the foundation of his Owl Field startup. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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The Biographers' Club awarded prizes to Alan Cumming, Francesca Wade and John Julius Norwich at a dinner held at the National Liberal Club. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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Benedicte Page talks to Kudos, which won the Association of Learned & Professional Society Publishers’ (ALPSP) Award for Innovation in Publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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The Sharjah Book Authority is offering a 2 million UED ($563,000) prize for a book translated from Arabic, as announced at this year's Sharjah Book Fair. The post Sharjah Offers $500k+ Translation Award, Fosters Int’l Exchange appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-05 00:00:00 UTC ]
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Dame Jacqueline Wilson is to be presented with this year’s J M Barrie Award for “a lifetime of unforgettable writing for children”. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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English PEN has awarded eight grants to books by international women writers, marking an “exciting first” for women authors to have shared in the prestigious grants equally with men. In what has been described as a "bumper English PEN grants season", a total of 16 grants were awarded this... Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Old Street Publishing is releasing the first book by former literary agent James Crawford, who is publishing and research grants operational manager for Historic Environment Scotland. Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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Bookseller Michael Evans sees great possibilities ahead for historic Lexington Market and Baltimore's west side, where his family has built a business over three decades.While other independent bookstores have shut down and even big chains have struggled to stay relevant in an age of ebooks,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-10-31 00:00:00 UTC ]
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Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
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Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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The PR director from regional Victoria beat 975 writers to the $10,000 prize and a year’s mentorship to develop her manuscript to publicationAustralia’s newest literary award, the Richell prize for emerging writers, has been won by Sally Abbott for her manuscript, Closing Down.Abbott, a public... Continue reading at The Guardian
[ The Guardian | 2015-10-29 00:00:00 UTC ]
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Sales were up by an average of 30% during this year’s Books Are My Bag celebration, making 2015 the “most successful” year for the campaign yet. Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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Describe your role I’m the publicity officer for Sandstone Press. It’s my job to look after authors from the moment they sign their contract. This involves creating publicity campaigns, organising events such as book launches and, of course, social media. What do you like best about your role? Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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YA author James Dawson has announced that he is transitioning to being a woman. In a statement, Dawson said: “About 18 months ago I started what will be a very long journey into living as a woman. It was while writing This Book Is Gay (Hot Key Books) that I realised I had far more in common... Continue reading at The Bookseller
[ The Bookseller | 2015-10-25 00:00:00 UTC ]
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Vera B. Williams' family saved pennies and nickels to get by during the Depression. So her mother's purchase of a "real chair" — neither stick-hard nor someone's castoff but brand new and cushiony — was an extravagance. "I don't intend to work all my life and have nowhere to sit down," the woman... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-24 00:00:00 UTC ]
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#award-winning children