Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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We Need Diverse Books has announced that on March 18, 2016, the organization will bestow its first Walter Dean Myers Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-29 00:00:00 UTC ]
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At the annual Diamond Retailer Summit, held last week in Baltimore, the distributor reported that industry sales are up overall. However, comics publishers are tinkering with their publishing programs to compensate for slowing growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-28 00:00:00 UTC ]
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#comics market
#industry sales
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A painful breakup inspires a New York waiter to write a self-help book that gets sold to a big publisher in "Me, You and Five Bucks," a dull, meandering romantic comedy with serious believability issues. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-28 00:00:00 UTC ]
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#big publisher
Richard Mollet has spearheaded "unprecedented change" in the industry and given the Publishers Association "real energy and a sense of direction," publishers have said following the news he is to stand down from his position as c.e.o of the Publishers Association next year. Mollet is leaving to... Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
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A middle-aged Frank Sinatra is a thing to behold, says PW senior editor Mark Rotella after reading James Kaplan's 'Sinatra: The Chairman.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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A Scarborough-based independent publisher has won nearly £50,000 grant from the Arts Council England (ACE) Valley Press, which publishers 12 titles a year across poetry, fiction and non-fiction has been awarded a £49,443 grant in National Lottery funds from ACE. The publisher was founded in... Continue reading at The Bookseller
[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-24 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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Author Romesh Gunesekera was presented with an award for his services to media, arts and culture at this year's Asian Achievers Awards. Sri-Lankan born Gunesekera, who was shortlisted for the Man Booker Prize in 1994 for his novel Reef, was honoured at the 15th annual Asian Achievers Awards on... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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From a female sweep of the Ignatz Awards to a packed panel on African American comics artists, diversity was the highlight of this year’s Small Press Expo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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#irish author
#31st october
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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#financial services
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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The National Book Awards will not run in 2015, The Bookseller can confirm. Cactus TV, which has produced the consumer-focused awards since the closure of Publishing News in 2008, said an update about a 2016 ceremony would be issued soon. Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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Crime writer James Oswald has signed a “significant six-figure” deal for two new books in his Inspector McLean series with Michael Joseph. Publishing director Alex Clarke bought UK and Commonwealth rights, excluding Canada, to the books from Juliet Mushens of UTA. Oswald’s first Inspector... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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#book marketing
This week we asked whether you trust the book awards committees to pick the best books. Turns out you don't. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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#pw asks
Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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