The publisher has created a new marketing effort that encourages indies to take a fresh look at Viktor Frankl’s 'Man’s Search for Meaning.' Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
News tagged with:
#classic title
#indie booksellers
#marketing effort
The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But few companies applied the concept as literally as Johnson & Johnson with its BabyCenter website, which actually... Continue reading at AdWeek
[ AdWeek | 2014-07-01 00:00:00 UTC ]
More news stories like this |
Evgeny Lebedevs publishing company boosted by digital and cut-price i, as Evening Standards free strategy also pays offThe Independent, Independent on Sunday and 20p stablemate i slashed losses to less than £12m last year and are on track to fall below £5m this year. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this |
Orchard Books has acquired YA title The Witch of Salt & Storm, a book set in a late-1800s... Continue reading at The Bookseller
[ The Bookseller | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orchard acquires
#ya title
#orchard books
#book set
Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek
[ AdWeek | 2014-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing family
#video shows
#sponsored posts
#promoted tweets
Two years after its launch, Kobo Writing Life (KWL), ebook retailer Kobo’s self-publishing channel, carries more than 250,000 self-published digital titles by over 30,000 authors who publish regularly through KWL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |
Oxford University Press academic and educational books in more than 40 languages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational books
New titles occupied the top six spots on the Netherlands combined bestseller chart in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |
Cambridge University Press is the oldest publishing house in the world, with a focus on education and reference and over 50,000 titles in print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |
US-based author Charlie Lovett’s The Bookman’s Tale (Alma Books) has been crowned the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-27 00:00:00 UTC ]
More news stories like this |
Novels by Kate Atkinson, Stephen King and Muriel Spark have all had namesakes. Should writers adopt the imitator-proof JK Rowling approach instead?People first started to notice last year when Kate Atkinson's Life After Life coincided in the US with Jill McCorkle's Life After Life, which had... Continue reading at The Guardian
[ The Guardian | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen king
#muriel spark
#jill mccorkle
UK publishers have raised concerns about Amazon’s new contractual arrangements, with the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#raised concerns
Egmont has acquired two YA titles from Kevin Brooks, the winner of the 2014 CILIP Carnegie Medal... Continue reading at The Bookseller
[ The Bookseller | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya titles
#kevin brooks
From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian
[ The Guardian | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cat video
#harry potter
#fifty shades
##girlboss
Melville House UK will launch its first titles this autumn, starting with a novel by Goldsmiths... Continue reading at The Bookseller
[ The Bookseller | 2014-06-19 00:00:00 UTC ]
More news stories like this |
Now that pub date is here, indies have a chance to show that they can compete with Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pub date
Conundrum Press is yet another notable Canadian indie comics press specializing in a distinctive list of graphic novels and comics-related books. The house publishes such highly regarded artists as Joe Ollman, David Collier, Jimmy Beaulieu and Meags Fitzgerald. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
John Murray Publishers is to publish a book accompanying a major new BBC Radio 4 series on plants... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book accompanying
Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#publisher sites
#ad exchange
Nonfiction house Square One Publishers is breaking into the true crime category with a hybrid nonfiction work that looks at the relationship between Sherlock Holmes creator Sir Arthur Conan Doyle and the legendary serial killer, Jack the Ripper. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
More news stories like this |
Two months after California's Bookstore Day on May 3 proved to be an overwhelming success, Chicago indie booksellers are organizing their own bookstore day, scheduled for July 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore day