Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
News tagged with: #huge growth #barbara marcus #random house

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ASCEL: 'public libraries can help children with digital'

Public libraries have a vital role in helping children navigate the digital landscape, the Association of Senior Children's and Education Librarians (ASCEL) said in a report issued today (2nd December). Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital landscape #senior children #public libraries #vital role


Children's socioeconomic status 'affects digital reading preference'

Print books are more popular with three to five-year-olds than reading on devices, but children from lower socioeconomic backgrounds spend more time reading on devices than their wealthier peers, according to a new report from the National Reading Trust (NLT) and Pearson. For the report... Continue reading at The Bookseller

[ The Bookseller | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time reading #annual survey #children aged #print books #age group


Two jobs cut at Egmont marketing

Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses.   Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #egmont uk #made redundant


Sheila O’Flanagan pens children’s title

Adult author Sheila O’Flanagan has written a children's book to be published by Hodder Children’s Books in 2016. The Runner is aimed at readers aged 10+ and is about a 16-year-old called Joe. When he is being chased by bullies he accidentally runs through a portal to another world, and finds... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder children


How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #defining moment #subscription services #digital downloads #emerging markets #make money


Faber Children’s to publish Sophie Thompson

Faber Children’s is set to publish a cookbook and two children’s fiction titles from Sophie Thompson, actor and winner of this year’s Celebrity Masterchef. Commissioning editor Alice Swan said when she received a manuscript about a boy who could talk to animals, she didn’t realise who the... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber children #fiction titles #celebrity masterchef


Reinventing Book Printing: Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market


Content Marketing For Book Nerds

Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #book nerds


Reinventing Book Printing: New Ideas for a New Market

When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books


Shanghai Children's Book Fair Draws Crowds

The first two days of the 2014 China Shanghai International Children’s Book Fair (CCBF) featured many booths packed with exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shanghai children


Macmillan wins at Chinese children’s book awards

Macmillan’s UK and US divisions both won best picture book awards today (19th December) at the Chen Bochui International Children’s Awards in Shanghai, China. The awards took place on the eve of the Shanghai Children’s Book Fair (CCBF) 2014. It is the first year publishers outside China have... Continue reading at The Bookseller

[ The Bookseller | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book awards #shanghai children #chinese children


What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


Shanghai Children’s Book Fair: Bigger, Better, Busier

The three-day event runs from November 20 to 22 at the Shanghai World Expo Exhibition Centre. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shanghai children #book fair


Educational Writers Awards 2014 shortlist revealed

Four “outstanding examples of non-fiction books” make up the shortlist for the 2014 Educational Writers’ Award. The award, run by the Authors Licensing and Collecting Society (ALCS) and the Society of Authors (SoA), celebrates educational writing that “inspires creativity and encourages... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors licensing #authors soa


Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments


Costa shortlist revealed in record year for entries

Books by a brain surgeon, a former Mormon, a chef and an acclaimed artist are among those shortlisted for the 2014 Costa Book Awards. The awards honour books published in the last year in five categories – First Novel, Novel, Biography, Poetry and Children’s Book. This year the awards received... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record year #brain surgeon #record number


Nosy Crow creates in-house sales and marketing department

Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing department #marketing director #bounce sales #nosy crow


Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business books #judge books


Firefly acquires YA and children’s titles

Welsh publisher Firefly has acquired a host of new children’s and YA titles for 2015. In the YA category, the publisher has acquired The Territory by Sarah Govett, a fantasy thriller set in a Britain where most of the land is flooded, and The Boy Who Drew the Future by Rhian Ivory, about two... Continue reading at The Bookseller

[ The Bookseller | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya titles #ya category #sarah govett #rhian ivory


Cashmore: 'Let marketers take risks'

Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel session #telling stories