B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]

Other Publishing stories related to: 'B&N Education Buys Student Brands for $58.5 Million'


My Job In 5: Becky McCarthy, Publicity and Marketing Assistant, Michael O'Mara Books

Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing assistant #mara books


Student blog: success and serialisation

Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated... Continue reading at The Bookseller

[ The Bookseller | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key factor #jk rowling #opportunities abound


PRH Adds 24 Million Pounds to Pearson Profits

Penguin Random House contributed 24 million pounds in operating profit to Pearson in the first half of 2015, up from 18 million pounds in the same period in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operating profit


Bodley Head buys book by John Murray's Philipps

The Bodley Head has acquired a biography of spy Donald Maclean, written by John Murray publisher Roland Philipps. Publishing director Stuart Williams bought UK and Commonwealth rights, excluding Canada, to A Spy Named Orphan: The Lives of Donald Maclean, from Natasha Fairweather at United... Continue reading at The Bookseller

[ The Bookseller | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john murray #bodley head #natasha fairweather #united agents


Slimmer Scholastic Reports $15 Million in Profits

Scholastic reported revenue of $1.63 billion in the fiscal year ended May 31, 2015. The company reported earnings from continuing operations of $15.5 million, compared to $13.3 million in fiscal 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
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Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends


10 Viral Content Creators Who Electrify Fans by the Millions

Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others,... Continue reading at AdWeek

[ AdWeek | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital equivalent #book deals


Direct Sales Drive Educational Development Corp.

Educational Development Corp. added 1,862 home sale reps in the first quarter, helping to drive a 59% jump in sales in the home business division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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My Job In 5: Ania Duggan, Commissioning Editor- Audio, Penguin Random House Group UK

Describe your role I project manage the creation of our audiobooks by a wide range of fiction and non-fiction authors. This involves reading manuscripts and identifying books to record, acquiring audio rights if necessary, casting the right voices to bring stories to life and arranging... Continue reading at The Bookseller

[ The Bookseller | 2015-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range


Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek

[ AdWeek | 2015-07-17 00:00:00 UTC ]
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What did you buy for Prime Day?

Well, July 15th is behind us and Amazon's promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn't that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some... Continue reading at Betanews

[ Betanews | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime day #black friday #lightning deals #kindle unlimited #personal library


Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek

[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages #consumer engagement #brands aren


Yellow Jersey buys Fifa story

Yellow Jersey editor Frances Jessop has bought The Fall of the House of Fifa by Guardian columnist David Conn, to publish in spring 2017. Jessop acquired world all language rights from Bill Hamilton at A M Heath. Continue reading at The Bookseller

[ The Bookseller | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #language rights #bill hamilton


Bookstore Sales Rose $7 Million in May

Bookstore sales rose by just less than 1% in May compared to May 2014, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #census bureau


Ted Cruz wants to see his book on bestseller lists, denies bulk-buy allegations

Sen. Ted Cruz's memoir "A Time for Truth: Reigniting the Promise of America" has sold 12,000 copies, reports Time magazine, and is ranked at No. 16 on Amazon's list of bestselling books. Readers interested in the Texas Republican's autobiography can find it at most bookstores, but there's one... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ted cruz #bestseller lists #bestselling books #readers interested #texas republican


Facebook’s growing influence on news consumption, in 5 charts

When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading at Digiday

[ Digiday | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook continues #post facebook #twitter users #growing influence #social networks


My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Odedina makes first buys for Oneworld

Sarah Odedina has made her first acquisitions as children’s publisher at Oneworld imprint Rock the Boat, buying books by Olivia Levez and Nikki Sheehan. Odedina has bought world English rights to The Island by debut novelist Olivia Levez. The book, which will be published in March 2016, is... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #odedina makes #sarah odedina #desert island #buying books


Bloomsbury buys ‘Pug’ young fiction series

Bloomsbury Children’s Books has acquired a three-book young fiction series about a pug dog from debut author Laura James. Ellen Holgate, editorial director at Bloomsbury Children’s Books, acquired world rights from Gill McLay at the Bath Literary Agency. The first book, Captain Pug, is about... Continue reading at The Bookseller

[ The Bookseller | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury children #ellen holgate


Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #closely align #trade show