Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable programs that prevent ads or pay 2.99 euros ($3.40) a month to access content, Berlin-based Axel Springer said Tuesday. The fee will almost eliminate ads on the site, offer faster load times and help protect quality journalism, the company said.Increased use of ad blockers is jeopardizing advertising revenue for online journalism, and Axel Springer is responding by testing the fee, Donata Hopfen, chairwoman of the Bild Group management board, said in the statement. Bild.de has more than 16 million unique users a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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The collection of short stories reads almost like an assemblage of “Twilight Zone” episodes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-20 15:24:51 UTC ]
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From cool technology to book clubs to a tricky round of Jeopardy, a bookseller plays librarian for a day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 12:00:45 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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Although picture has improved since 2017, research shows that last year only 4% of books for the youngest readers featured a minority ethnic heroIn most children’s books, according to one London primary school pupil, “people are peach”. Another feels there are “no black people” in the stories... Continue reading at The Guardian
[ The Guardian | 2019-09-19 11:15:59 UTC ]
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Canadian author Graeme Gibson has passed away, aged 85, with his partner Margaret Atwood paying tribute to her "beloved" spouse. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 18:21:20 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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In “The Hollywood Book Club,” Steven Rea brings together photos of Marlon Brando, Marilyn Monroe and many more. Continue reading at The Washington Post
[ The Washington Post | 2019-09-12 13:58:29 UTC ]
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In a letter, shared with PW, Audible acknowledged they had received a September 9 IBPA request to exclude 27 IBPA members from the Captions program, and replied that the program would launch on a limited basis only. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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The book is animated by a central concern that could not be more relevant: the inhumane treatment of children. Continue reading at The Washington Post
[ The Washington Post | 2019-09-09 23:55:38 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Fleet has signed a “beautiful” book from ex-Granta magazine editor Sophie Harrison about how she decided to retrain as a doctor at the age of 28. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 00:59:41 UTC ]
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Booksellers must pull together with other retailers in their community to increase footfall and save the British high street, the Booksellers Association conference heard on Sunday. Continue reading at The Bookseller
[ The Bookseller | 2019-09-08 23:26:25 UTC ]
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The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post
[ The Washington Post | 2019-09-08 19:44:11 UTC ]
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Malcolm Gladwell examines the consequential mistakes we make in dealing with strangers. Continue reading at The Washington Post
[ The Washington Post | 2019-09-06 13:53:30 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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Springer Nature's c.e.o. Daniel Ropers has stepped down, with chief commercial officer Frank Vrancken Peeters to take on the role with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 02:58:17 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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