Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them “ad-supported access to a limited set” of titles. For now at least, paying subscribers seem immune to the change.The ads pop up while listening to traditional audiobooks, podcasts and Audible original content. The company says the providers were informed of the change and given the chance to opt out of ads. Audible notes that a maximum of eight ads will play within a 24-hour period, regardless of what you are listening to. That isn’t so bad, but does set a troubling precedent for many ad-averse consumers.As to why this test was taking place at all, the company's help page offers nothing but empty buzzwords. “Audible is dedicated to continuously optimizing how we deliver audio programming to listeners everywhere,” it states. “From time to time, Audible tests new products and services to gain knowledge about the evolving needs of our customers and partners.” Thanks for clarifying!Does this mean an ad-supported subscription tier is forthcoming? Engadget has reached out to Audible for some clarification on this move but has yet to hear back. We will update this post when we do.Customers have long grown-accustomed to paying for audiobooks in exchange for a pure ad-free experience, but maybe... Continue reading at 'Engadget'
[ Engadget | 2023-03-30 18:54:46 UTC ]
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Recorded books are now a billion-dollar business, which Amazon dominates perhaps like none other. Continue reading at The Atlantic
[ The Atlantic | 2013-07-17 00:00:00 UTC ]
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Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain... Continue reading at Crains New York
[ Crains New York | 2013-06-25 00:00:00 UTC ]
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Penguin Children’s is planning to build on audiobook sales growth, as it launches a new... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Midpoint Trade Books has signed a distribution deal with Mr. Food Test Kitchen, a Florida-based cookbook publisher whose books offer recipes from the nationally syndicated Mr. Food cooking show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-01 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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Audible has signed world English rights to the novels of Georges Simenon, best known for his... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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The Toronto Star is testing the ebook market with a dedicated subscription model. Launched in November 2012, Star Dispatches is the brainchild of the Toronto Star's marketing department. The Star already has more than 20 titles of long-form jour ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Harper Collins will publish Sarah Palin's latest book, “A Happy Holiday IS a Merry Christmas", which will call for a renewed emphasis on the holiday’s religious importance. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-13 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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When the iPad is seemingly tailor-made for books of all kinds, you'd think Audible would leap on the opportunity to produce an optimized audiobook app -- it wasn't quite so eager, as customers have since discovered. Apple tablet owners won't have to perpetually lean on the stock music app for... Continue reading at Engadget
[ Engadget | 2013-02-20 00:00:00 UTC ]
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UK high street sales have risen by 1.9% like-for-like in January according to the British Retail... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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