Audible gets 'pensieve' with giant Harry Potter Comic Con activation

To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry Potter Pensieve Experience" that showed off audio clips of the books in an interactive setting.The activation was inspired by the books' Hogwarts Pensieve, which lets people relive their memories.We chatted with Audible SVP of content marketing and merchandising Sara Moscowitz about why Audible is investing in the medium. "To be able to have that in-person and real-life experience, the type of impression that creates on a consumer is invaluable," she says. Watch the video for more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-10 00:00:00 UTC ]
News tagged with: #pottermore publishing #audio clips #content marketing

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Can Digital and Print Peacefully Coexist in the World of Comic Books?

While digital distribution has roiled the newspaper, book publishing and music industries, a different story may be playing out in the world of comic books. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2013-10-10 00:00:00 UTC ]
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Amazon Matchmaker mashes cheap Audible audiobooks with Kindle ebooks

And even better, Amazon's Whispersync technology picks up where you left off no matter whether you're reading, listening, or mixing the two. Continue reading at PC World

[ PC World | 2013-10-09 00:00:00 UTC ]
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Comic Book Artist Turns Breaking Bad</em> Episodes Into Killer Posters

If you're not already in a state of advanced excitement over the Breaking Bad finale, Francesco Francavilla's episodic images will put you over the edge.     Continue reading at Wired

[ Wired | 2013-09-28 00:00:00 UTC ]
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Data Giant Acxiom Launches Data Management Platform

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek

[ AdWeek | 2013-09-23 00:00:00 UTC ]
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A Sweet Comic Book Made Entirely From GIFs

It's only natural, given that comic books have always lent themselves nicely to movement.     Continue reading at Wired

[ Wired | 2013-09-16 00:00:00 UTC ]
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J.K. Rowling will write new movie set in 'Potter' universe

J.K. Rowling will write the screenplay for a film adaptation of the Potter book 'Fantastic Beasts and Where to Find Them' and the movie will center on the adventures of textbook author Newt Scamander. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-13 00:00:00 UTC ]
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J.K. Rowling will write new movie set in 'Potter' universe (+video)

J.K. Rowling will write the screenplay for a film adaptation of the Potter book 'Fantastic Beasts and Where to Find Them' and the movie will center on the adventures of textbook author Newt Scamander. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-13 00:00:00 UTC ]
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Ellen Page Could Be Your New Comic Book Action Star

Ellen Page is reportedly talking to 20th Century Fox to headline a big-screen adaptation of Greg Rucka's Queen &amp; Country. Could she be the next big comic-book-inspired action star?     Continue reading at Wired

[ Wired | 2013-09-10 00:00:00 UTC ]
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VIDEO: Book festival 'stripped' for comics

Edinburgh's international book festival is getting Stripped and ready with a strand devoted to comic books. Continue reading at BBC World

[ BBC World | 2013-08-23 00:00:00 UTC ]
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Read 12 Pages of the Swashbuckling Comic Adventures of Delilah Dirk</em>

Tony Cliff's Delilah Dirk and the Turkish Lieutenant has been delighting audiences online for years?garnering three Eisner nominations in the process?and at the end of August, it hits print as a 168-page full-color paperback from publisher First Second.     Continue reading at Wired

[ Wired | 2013-08-14 00:00:00 UTC ]
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See 15 Pages of the Last of Us</em> Prequel Comic &mdash; And How It Influenced the Game

The Last of Us: American Dreams is a prequel comic book series from Dark Horse that reveals the untold story of the character Ellie a year before she met Joel.     Continue reading at Wired

[ Wired | 2013-08-06 00:00:00 UTC ]
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VIDEO: How to Make the Perfect Comic Book TV Show

As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes.     Continue reading at AdWeek

[ AdWeek | 2013-07-25 00:00:00 UTC ]
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Paula Deen to star in comic book

Bluewater President Darren Davis states that a 'Female Force’ comic book featuring Deen will be published this October despite recent controversy over alleged racial slurs made by Deen.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-14 00:00:00 UTC ]
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Life for Colombian Comics Artists Improves, But Challenges Remain

After years of struggle, Colombia's independent comics and graphic novel scene is starting to flourish, with new publishers and a traveling comics festival. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
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The Recommender: Comic Book Aficionado J.J. McCorvey Shares A Stunning Testament To Grandparents

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[ Fast Company | 2013-07-12 00:00:00 UTC ]
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Amazon creates a new comic books imprint

The imprint, titled Jet City Comics, released its first title, a work named 'Symposium #1," on July 9. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-12 00:00:00 UTC ]
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Paula Deen Comic Book to Be Released

The media company that brought you comic books starring Martha Stewart and Hillary Clinton have announced they will release a comic book about embattled chef Paula Deen, after being urged by Deen fans.     Continue reading at ABC News

[ ABC News | 2013-07-12 00:00:00 UTC ]
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Comics worth £20,000 used on artwork

An artist finds out the comic books he used to make a papier-mache sculpture could have been worth £20,000. Continue reading at BBC News

[ BBC News | 2013-07-06 00:00:00 UTC ]
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Ebury Press signs Harry Redknapp

Ebury Press has signed the autobiography of football manager Harry Redknapp in a two-book deal... Continue reading at The Bookseller

[ The Bookseller | 2013-07-03 00:00:00 UTC ]
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Media M&A Activity Slows in 1H

Media business purchasing picked up after a slow first quarter, but year-over-year activity was down slightly in the first half of 2013, according to a report from the Jordan, Edmiston Group (JEGI). Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
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