Audible gets 'pensieve' with giant Harry Potter Comic Con activation

To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry Potter Pensieve Experience" that showed off audio clips of the books in an interactive setting.The activation was inspired by the books' Hogwarts Pensieve, which lets people relive their memories.We chatted with Audible SVP of content marketing and merchandising Sara Moscowitz about why Audible is investing in the medium. "To be able to have that in-person and real-life experience, the type of impression that creates on a consumer is invaluable," she says. Watch the video for more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-10 00:00:00 UTC ]
News tagged with: #pottermore publishing #audio clips #content marketing

Other Publishing stories related to: 'Audible gets 'pensieve' with giant Harry Potter Comic Con activation'


James 'has outsold Potter' on Amazon UK

E L James Fifty Shades trilogy has out-sold J K Rowling’s seven-book Harry Potter series on... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon uk


DC Comics delays latest issue of 'Batman Inc.'

Comic book contains material deemed insensitive in light of Colorado shootings'The latest issue of a Batman comic series due to hit stores this week will be postponed in light of the shooting rampage at a Batman movie in Aurora, Colo., DC Entertainment said on Tuesday. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book #latest issue #hit stores #shooting rampage #dc entertainment


New political thriller from Harris to Cornerstone

Cornerstone has acquired the new novel by Robert Harris, with "The Ghost" director... Continue reading at The Bookseller

[ The Bookseller | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert harris #political thriller


Media giant News Corp. considering breakup

News Corp. is considering a breakup that would put its 20th Century Fox film studio, Fox broadcast network and Fox News Channel in one company and its newspapers and book publishing assets in another.News Corp. is contemplating what once was unthinkable — splitting its entertainment and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing operations #separate companies


Amazon Audible hits WP 7.5: gesture controlled audiobooks, but no voice control

It didn't land in the Marketplace yesterday as announced, but Amazon's Audible audio book app for Windows Phone 7.5 is now available for download. This Metro-fied version of the app is free to install (including some short samples to get you started), and signing in with your Amazon account lets... Continue reading at Engadget

[ Engadget | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll find #source link


Amazon Updates Kindle for IOS With Support for Comics, Book Search

Amazon on Thursday released updates to the Kindle app for iOS, along with the Kindle Cloud Reader Web app. The updates add in support for children's books. Continue reading at PC World

[ PC World | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle app


Katy Perry to star in new comic book

US pop star Katy Perry will become the latest celebrity to be depicted in the biography comic book Fame series, publisher Bluewater Productions says. Continue reading at Stuff

[ Stuff | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katy perry #comic book


Rankin, Harris and McDermid on Theakstons list

Ian Rankin, Robert Harris and Val McDermid are on the longlist for this year's Theakstons Old... Continue reading at The Bookseller

[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian rankin #robert harris #val mcdermid


Kobo to sell Potter ebooks

Kobo is to join the ranks of physical and online booksellers licensed by Pottermore to sell Harry... Continue reading at The Bookseller

[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this |


Book review: 'At Home on the Range' by Margaret Yardley Potter

The cookbook has been republished after an initial run in 1947, and her great-granddaughter Elizabeth Gilbert ('Eat Pray Love') reintroduces Potter in the forward. The cookbook is insightful and funny, weaving together practical advice and recipes.At Home on the Range Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review #initial run #practical advice


Wolfson History Prizes to Harries and Walsham

Susie Harries' Nikolaus Pevsner: The Life (Chatto & Windus) and Professor Alexandra... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this |


The Avengers, Comic Books and the Future of Storytelling

The Avengers may have racked up more than $200 million in box office receipts during its weekend opening, but the comic books on which the movie is based may tell us more about the future of storytelling. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #$200 million


Potter scribe 'talks Jungle Book'

Steve Kloves, the screenwriter who brought all seven Harry Potter books to the big screen, is in talks to direct a live action remake of The Jungle Book. Continue reading at BBC News

[ BBC News | 2012-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #potter scribe #big screen #jungle book


New Day at Archie Comics, Despite Internal Strife

Archie Comics Publications, the home of the iconic American red-headed teenager and his Riverdale High School buddies, is reshaping its longstanding brand and revitalizing its publishing program. Based in Mamaroneck, N.Y., the 70-year-old company has long been a small but successful publisher of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #archie comics #publishing program #successful publisher #publishing formats


Foreign-language Potter ebooks on sale

The ebook editions of J K Rowling's Harry Potter series are now available in French, Italian... Continue reading at The Bookseller

[ The Bookseller | 2012-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook editions


LBF: Audible $1 move ‘extremely damaging’

Bloomsbury executive director Richard Charkin clashed with Audible c.e.o. Donald Katz over the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this |


Audible to pay authors $1 per audiobook sale

Amazon is paying authors $1 for every audiobook they sell if they sign up to its Audible Author... Continue reading at The Bookseller

[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this |


Newbury Comics: ‘It’s Always Morph or Die’

As digital book sales continue to gain traction, the comparison between bookstores and record stores has gotten closer. Coupled with the comparisons comes an implicit warning that bookstores could share the fate of Tower, Virgin, and HMV—record stores that are all gone. While the number of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain traction #fallen dramatically


Marvel Offers Digital Extras for Comic Book Fans

Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World

[ PC World | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics #augmented reality #comic books


PSA: Nook Tablet can be repartitioned in-store, Android app adds comic support

Did you take umbrage with Barnes & Noble's efforts to hoard all your Nook Tablet storage for its own content? Well, the book seller has made good on its promise to reassign a portion of your 16GB hard drive, opening up 8GB for personal content and leaving 5.5GB for Nook Shop content. As we... Continue reading at Engadget

[ Engadget | 2012-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook tablet #barnes noble #book seller #made good #mortar outlets