Audible gets 'pensieve' with giant Harry Potter Comic Con activation

To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry Potter Pensieve Experience" that showed off audio clips of the books in an interactive setting.The activation was inspired by the books' Hogwarts Pensieve, which lets people relive their memories.We chatted with Audible SVP of content marketing and merchandising Sara Moscowitz about why Audible is investing in the medium. "To be able to have that in-person and real-life experience, the type of impression that creates on a consumer is invaluable," she says. Watch the video for more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-10 00:00:00 UTC ]
News tagged with: #pottermore publishing #audio clips #content marketing

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Woodcut repackage for Potter

Bloomsbury has chosen colourful woodcut designs for a repackage of the Harry Potter adult... Continue reading at The Bookseller

[ The Bookseller | 2013-06-27 00:00:00 UTC ]
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Superman comic book fetches $175,000 at auction

A rare copy of Action Comics No. 1 – which includes the first appearance of Superman – sold for $175,000 after being hidden for more than 70 years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-13 00:00:00 UTC ]
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A Wondrously Simple, Tactile Comic Book For The Blind

Philipp Meyer re-envisions the comic book in a Braille-like format. His simple story uses basic shapes but packs an emotional punch. Comics, by nature, depend on visual storytelling. Philipp Meyer, an industrial design student at Potsdam’s University of Applied Sciences, wanted to introduce... Continue reading at Fast Company

[ Fast Company | 2013-06-12 00:00:00 UTC ]
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An App That Turns Digital Reading Into A Social Activity

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[ Fast Company | 2013-05-13 00:00:00 UTC ]
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Archie Comics Grows Book Side

Like most comics publishers, Archie Comics, home to America’s favorite fictional redheaded teenager, has historically focused its distribution on newsstand sales and the comics specialty market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
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Free Comic Book Day: What is it and how can you celebrate?

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[ The Christian Science Monitor | 2013-05-03 00:00:00 UTC ]
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Comics set for Super Thursday

Publishers are gearing up for a strong autumn, as big new releases from the likes of Paul Merton... Continue reading at The Bookseller

[ The Bookseller | 2013-04-26 00:00:00 UTC ]
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Audible deal with PFD

Audible has signed world English rights to the novels of Georges Simenon, best known for his... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Harris, Mosse and ABBA among pre-LBF deals

New deals for Joanne Harris and Kate Mosse have been sealed just ahead of the London Book Fair.... Continue reading at The Bookseller

[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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Chat app takes on ebook retailers, Amazon with manga comics service

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[ PC World | 2013-04-10 00:00:00 UTC ]
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Nook for iOS adds support for high-res iPad magazines, Nook Comics

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[ Engadget | 2013-03-26 00:00:00 UTC ]
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See The Steve Jobs Biography As A Japanese Comic Book

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[ Fast Company | 2013-03-25 00:00:00 UTC ]
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A Minimalist Comic Book That Stares Straight Into Piet Mondrian’s Soul

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[ Fast Company | 2013-03-20 00:00:00 UTC ]
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Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Audible 2.0 for iOS brings long-expected iPad support and a UI overhaul

When the iPad is seemingly tailor-made for books of all kinds, you'd think Audible would leap on the opportunity to produce an optimized audiobook app -- it wasn't quite so eager, as customers have since discovered. Apple tablet owners won't have to perpetually lean on the stock music app for... Continue reading at Engadget

[ Engadget | 2013-02-20 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-02-11 00:00:00 UTC ]
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Lee Harris promoted at Angry Robot

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[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Peter Pan moves to WWII in a new comic book series

Captain Hook becomes a Nazi and Peter Pan is a freedom fighter in the series 'Peter Panzerfaust.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-10 00:00:00 UTC ]
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Kindle Touch updated with new UI, Whipersync for Voice and comic book navigation

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[ Engadget | 2013-01-10 00:00:00 UTC ]
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Titan Comics in graphic novel venture

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[ The Bookseller | 2013-01-10 00:00:00 UTC ]
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