When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Half way through 2011, at least four of the major trade publishers continue to find ways to profitably publish despite the challenges posed by the digital transition and the collapse of Borders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-02 00:00:00 UTC ]
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As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek
[ AdWeek | 2011-08-29 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 08:57 The Big Green Bookshop is to hold a comedy gig to raise money for the victims made homeless by the "appalling behaviour" of rioters in Tottenham last weekend. Londons Wood Green where the bookshop is based was also hit by... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 05/08/2011 - 11:07 HarperCollins has bought the life story of Thelma Madine, the dressmaker from the Channel 4 documentary series My Big Fat Gypsy Wedding. World rights were bought by Vicky McGeown, commissioning editor for Harper non-fiction,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 09:20 The Society of Authors, the Writers' Guild of Great Britain and actors' union Equity have jointly sent letters to both BBC Trust chairman Lord Patten and director general Mark Thompson, asking them to stop the BBC Radio 4... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 14:05 The British Library has launched an iPad app allowing subscribers to browse 45,000 books from its 19th century historical collection. Subscription costs £1.99 per month and users can explore books from the likes of classic... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Amazon, which dominates the ebook market, has stayed out of the electronic textbook market. Until now: The company has opened up a textbook store for its Kindle platform, where it is renting "tens of thousands" of titles for the upcoming school year. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 11:09 Headline has signed two books from former England spin bowler Phil Tufnell, with the titles to be compendiums of his cricketing anecdotes and stories. Headline non-fiction publishing director Jonathan Taylor acquired... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 23/06/2011 - 11:15 Grahame Baker-Smith has won this year's CILIP Kate Greenaway Medal for his novel FArTHER (Templar). In his acceptance speech today he attributed his award to "a complete change of style" after 15 years in the field, and in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 23/06/2011 - 07:30 E-book versions of the seven Harry Potter novels are likely to move a step closer today with the launch of an immersive website based on the Harry Potter universe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 16/06/2011 - 09:03 Cornerstone has appointed Selina Walker, currently publishing director of Transworld's crime and thriller list, to the role of publisher for Century and Arrow. Walker will begin her role in mid-July, following 11 years... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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For decades, the "first printing" has been a number publishers have slapped on the covers of their advance reading copies, put in bold on the pages of their catalogues, and touted to reporters. The number, though known to be inflated, offered a palatable way for publishers to announce their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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Written By: Katie Allen and Philip Stone Publication Date: Wed, 08/06/2011 - 19:15 Debut author Téa Obreht has won the Orange Prize for Fiction for The Tigers Wife (Weidenfeld & Nicolson), beating Man Booker-shortlisted bookies favourite Room by Emma Donoghue (Picador). Obreht, aged 25,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Managing budget pressure is a way of life for library administrators. But as librarians gather in New Orleans for the 2011 ALA Annual Conference, a snapshot of public library budgets across the nation shows the lingering "Great Recession" is still devastating library serviceseven as demand for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-30 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:30 High street retailer Argos intends to increase its online book range from 500 to 5,000 titles over the next month. The chain store, known for stocking a large range of non-food products, launched its books category on its... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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A newspaper publishers copyright attack dog got a swat on the nose last week. Righthaven LLC has filed over 250 infringement lawsuits in Nevada, Colorado, and California on behalf of Las Vegas Review-Journal, the Denver Post, and other newspapers. But a federal judge has declined to indulge its... Continue reading at AdWeek
[ AdWeek | 2011-05-03 00:00:00 UTC ]
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Christopher Paolini's Inheritance Cycle and James Dashner's the Maze Runner trilogy are both drawing to a conclusion, while noteworthy collaborations from Daniel Handler and Maira Kalman, and Dave Barry and Ridley Pearson, set sail. Also look for fresh ventures from William Joyce, Maggie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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