AT&T's WarnerMedia takes big swing with golf's match of the century

When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
News tagged with: #turner sports #average age #research published #main prize #time warner

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Steve Jobs' last big deal is Apple's biggest headache

Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews

[ Betanews | 2012-03-08 00:00:00 UTC ]
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Jonathan Franzen – this time taking on Twitter – heaps more scorn on social media

'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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French government to digitize out-of-print 20th century works, plans ebook initiative

It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget

[ Engadget | 2012-03-06 00:00:00 UTC ]
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Condé Nast Primes Ars Technica for Its Big Moment

Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million... Continue reading at AdWeek

[ AdWeek | 2012-03-05 00:00:00 UTC ]
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Faber to answer the Big Questions

Faber has acquired at title attempting to answer life's awkward questions, Big Questions from... Continue reading at The Bookseller

[ The Bookseller | 2012-03-02 00:00:00 UTC ]
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E-book deal's the steal of the century; 4000 pirated books

An Australian group-buying site owned by Microsoft and Nine sold ebook readers bundled with a treasure trove of thousands of pirated books including the full Harry Potter and Lord of the Rings series. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-02-29 00:00:00 UTC ]
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Taking E-books To the Next Level

Despite technological petting zoos, QR codes on shelf-talkers linked to bookstores’ Web sites, and in-store displays of physical books with signage reminding readers that they can also buy e-editions, only a handful of independents are making more than about $100 or so on ebook sales a month. To... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
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WBD hopes to double token take-up

The director of World Book Day has said she hopes to double the number of tokens redeemed this... Continue reading at The Bookseller

[ The Bookseller | 2012-02-24 00:00:00 UTC ]
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Amazon takes a company's ebooks out of stores after disagreement

When the Independent Publishers Group couldn't come to terms with Amazon, the bookselling giant took 5,000 IPG titles out of their Kindle ebook store. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-02-23 00:00:00 UTC ]
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"Brutally honest" Bacon title for Century

Century has acquired a first book by radio and TV presenter Richard Bacon, to be a collection of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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With Connect, Getty Images Leaps Into The 21st Century

Getty Images is getting with the 21st century today.With its new Connect system, Getty is making it easier for web publishers and certain platforms like blogging tools to embed Getty's image products in their online publications than it may have been before. This is clever, definitely designed... Continue reading at Fast Company

[ Fast Company | 2012-02-21 00:00:00 UTC ]
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A view from the top: Magazine leaders give their take on the ABCs

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week

[ Media Week | 2012-02-20 00:00:00 UTC ]
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Canongate acquires Meek's '21st-century Anna Karenina'

Canongate editorial director Francis Bickmore has acquired a new novel by James Meek, author of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Transworld sees double, takes fiction chart top spots

Transworld titles earn pride of place in both the Mass-market and Original Fiction charts this... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Century buys Chatterton crime debut

Century has acquired two novels in a new procedural crime series by author Ed Chatterton,... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Big names lose print traction in digital 2011

Despite another sterling year for Jamie Oliver, Britain's bestselling authors generated their... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Barnes & Noble, Taking On Amazon in the Fight of Its Life

As Barnes & Noble fights for its future, the publishing industry is holding its breath. Continue reading at The New York Times

[ The New York Times | 2012-01-29 00:00:00 UTC ]
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Gantos, Raschka, Whaley Take Home Top Kids’ Prizes

Last Monday, the American Library Association announced its annual Youth Media Awards at its Midwinter conference, held this year in Dallas. The 2012 John Newbery Medal went to author Jack Gantos for Dead End in Norvelt (FSG), a semiautobiographical story set in the town of Norvelt, Pa. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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