When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 15/04/2011 - 08:44 HarperCollins Children's Books m.d. Mario Santos is leaving the publisher at the end of June to "pursue other career opportunities". Publisher Ann-Janine Murtagh has been promoted to take overall publishing and business... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 08:28 The Big Green Bookshop is celebrating after achieving 96% of its path to financial safety. The indie retailer based in Wood Green, north London, sent out a mass appeal to its customers a month ago asking them to buy one extra... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 10:34 Hodder & Stoughton and Simon & Schuster are both capitalising on a guilty pleasure, acquiring Big Fat Gypsy Weddings and Will and Kate's Big Fat Gypsy Wedding respectively. H&S senior editor Fenella Bates... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Always adventurous publisher Taschen is launching its first line of 3D books, and, as youd expect from a house known for its outsize books--and subjects--the first Taschen books getting the 3D treatment are Taschens Big Body Parts series: The Big Penis Book and The Big Book of Breasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-31 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 30/03/2011 - 15:13 APA Publications will take over management control of sister company GeoCenter International from Friday [1st April]. The company, which publishes Insight and Berlitz Travel and Language, and travel distributor GeoCenter are... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 30/03/2011 - 15:17 Just shy of £3m has been spent on the 10 titles of More 4's latest "TV Book Club" in 2011, with sales over the series up 2% on the 2010 selections and against an overall book market decline of 7%. A grand total of 506,200... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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It's the Stieg Larsson show in 2010 paperback bestsellers. The first two books of his enormously successful trilogy racked up sales of more than 10,942,000 in their mass market and paperback editions. That's more than the combined sales of two other stellar sellersJames Patterson and Nora... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 21/03/2011 - 08:57 Foyles has bought Grant & Cutler with the foreign language bookshop moving to the independent's flagship store on Charing Cross Road. Grant & Cutler had traded on Great Marlborough Street in central London and recently... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 16/03/2011 - 09:03 The new-look Paris Book Fair will open on Friday [18th March] for four days as five of the leading French publishers ponder the raids by the European Commission competition officials a fortnight ago. Hachette Livre, Bayard... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:05 The Big Green Bookshop has raised nearly half of its fundraising target to secure its future at the beginning of its appeal week. Owners of the London independent bookshop, Simon Key and Tim West, appealed to 1,000 loyalty... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 15:04 Century has signed a new three-book deal with novelist Lisa Jewell, as the imprint plans a new cover treatment for the author. Century and Arrow publisher Kate Elton acquired UK and Commonwealth rights through Jonny... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:39 A sketch from "Harry Hill's TV Burp" is to be the subject of a knitting book acquired by Anova. Katie Cowan, publisher for Anova's Collins & Brown imprint, bought world English-language rights for The K Factor from Avalon... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 08:38 The Big Green Bookshop is appealing to 1,000 of its loyal customers to help secure its future by buying one book each. Owners Simon Key and Tim West of the indie in Wood Green, North London, have also set up an online donation... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:45 The UK's big four publishing groupsPenguin, Hachette, Random House and HarperCollinscould be the worst hit in terms of exposure to the ANZ market according to Nielsen BookScan data, following REDgroup's collapse in... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews
[ Betanews | 2011-02-17 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:06 Author Margaret Atwood used her Tools of Change keynote speech to warn the industry not to eliminate authors, and make sure they are paid enough to "pay for the cheese sandwiches". read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 14/02/2011 - 08:39 The government may take direct control of libraries if councils are overzealous in closures. The Sunday Times, quoting Whitehall sources, said the government is concerned some communities, particularly rural ones, may end up... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Written By: Caroline Horn and Philip Stone Richard and Judys childrens book club initiative, which launched a week ago, saw average sales across the 18 selected titles grow by some 226%. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Benedicte Page Picador senior editor Sam Humphreys is to join Profile as publisher for imprint Serpent's Tail, leaving Pan Macmillan after nine years. Former publisher Pete Ayrton now takes the role of editor-at-large. Humphreys, the editor who acquired Emma Donoghue's hit novel... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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