When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
News tagged with:
#turner sports
#average age
#research published
#main prize
#time warner
There may be no greater indication of how things have changed in corporate publishing than the results of an informal PW search for sleeper hits of the year from major publishers. We annually round up sleepers from indie publishers for a late summer feature, but we have not made a regular habit... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big houses
#corporate publishing
#major publishers
#indie publishers
David Guterson's reimagining of the Oedipus myth, Ed King, has won the Literary Review Bad... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
More news stories like this |
Little, Brown non-fiction publishing director Tim Whiting has sealed two "strong" deals... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
More news stories like this |
Time Inc, the parent of IPC Media and the US publishing giant behind titles including People and Time, has appointed Digitas global chief executive Laura Lang as its new chief executive. Continue reading at Media Week
[ Media Week | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipc media
#publishing giant
Booksellers are relying on a handful of established names to boost sales this Christmas, with... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#established names
#boost sales
Mark Cuban has 335,000 friends on Facebook and 760,000 followers on Twitter. Monday, the Internet billionaire and owner of the Dallas Mavericks basketball team will test just how friendly those fans really are. Continue reading at AllThingsD
[ AllThingsD | 2011-11-21 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 06:50 Ebury Press has acquired a title by the founder of London's "first and only" sewing cafe, Sew Over It, with the book taking its name from the shop and seeing author Lisa Comfort sharing the secrets of her crafty passion.... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john lewis
As budget media tablets race to the bottom on price, ebook readers are the real winners receiving deep price cuts and improved features. Continue reading at PC World
[ PC World | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big winners
#ebook readers
#improved features
Matthew White, a self-described atrocitologist, at the African Burial Ground National Monument in Lower Manhattan. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#horrible things
#lower manhattan
THE ebook revolution has gathered pace with Sydney's independent bookstores introducing ebook kiosks from today and Dymocks announcing a partnership with Google to deliver ebooks online. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook revolution
Going from paper to electronic catalogues has become one of the biggest upheavals in the way independent bookstores buy, on a par with cutbacks in field sales reps. I dont think our choice is between paper and electronic catalogues, says Carole Horne, general manager of Harvard Book Store in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital catalogues
#general manager
After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#ad pages
#meredith corp
#magazine portfolio
Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 09:00 The co-owner of the Big Green Bookshop has launched his own publishing company and is set to release his first book with author Greg Stekelman. Simon Key, co-owner of the independent bookshop based in Wood Green, London, has... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon key
#wood green
#illustrated work
#fell asleep
#friday project
In his closing remarks, Frankfurt Book Fair director Juergen Boos said that 2011 was a strong year for startups at the fair. Among those startups, perhaps none had a better reception than Small Demons, in Los Angeles. We couldnt have asked for a better first Frankfurt Book Fair, Small Demons... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong year
#small demons
Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times
[ The New York Times | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#simon schuster
#random house
Industry experts said the biography of Steve Jobs could easily sell millions of copies in print, audio and ebook editions. Continue reading at The New York Times
[ The New York Times | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
#steve jobs
#industry experts
#ebook editions
Conde Nast, Hearst and Meredith are in for Wednesday's launch. Time Inc. isn't, and may not get there for a while. Continue reading at AllThingsD
[ AllThingsD | 2011-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
Written By: Benedicte Page and Philip Jones Publication Date: Tue, 20/09/2011 - 10:14 The Travel Bookshop premises in Notting Hill will reopen as a bookshop this week after The Book Warehouse acquired the lease to one-half of the building from the Travel Bookshop's founder Sarah Anderson. read... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel bookshop
#benedicte page
#notting hill
Written By: Lisa Campbell Publication Date: Fri, 09/09/2011 - 16:39 The Big Green Bookshop is marking the scrapping of the iconic decade-long Waterstone's three for two offer by launching its own. For one day only (10th September) the London independent bookshop based in Wood Green will be... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offering customers
#selected books
#10th september
#wood green
Written By: Charlotte Williams Publication Date: Wed, 07/09/2011 - 10:00 Man Booker chair of judges Stella Rimington has defended this year's shortlist, saying "take it or leave it", in a speech at the party held to celebrate the list in London's Kensington Gardens last night. Speaking to... Continue reading at The Bookseller
[ The Bookseller | 2011-09-07 00:00:00 UTC ]
More news stories like this |