At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
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NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #digital platforms #senior vp #reach audiences #premium publisher


Jack Zipes: Still Finding Stories That Need to Be Told

Jack Zipes technically retired from his position as professor of German and comparative literature at the University of Minnesota in 2008, but he hasn't paused his prolific contributions to storytelling and radical children's literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comparative literature #jack zipes #radical children


B&N CEO James Daunt to Deliver State of Bookselling Keynote at U.S. Book Show

As part of a two-day program curated by Association of American Literary Agents, Daunt will discuss how the company’s initiatives and plans for the future will impact the publishing industry during an address on Tuesday, May 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #publishing industry


Manga Freelancers Say, ‘Show Me the Money’

Despite some slowdown, manga is still leading graphic novel sales in North America. But that success hasn’t necessarily trickled down to the professionals who help bring manga to market: translators, letterers, and editors, including many freelancers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-26 04:00:00 UTC ]
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Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


PEN Report Shows State Legislation ‘Supercharging’ Book Bans

“The heavy-handed tactics of state legislators are mandating book bans, plain and simple,” said Suzanne Nossel, CEO of PEN America, in a release announcing the new report. “The numbers don’t lie, and they reveal a relentless crusade to constrict children’s freedom to read.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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London Book Fair 2023: Brian Murray, the Ukrainian First Lady, and a Shocking Arrest Start the Show

On Day One in London, HarperCollins CEO Brian Murray said the publisher may still try to buy Simon & Schuster, Ukrainian first lady Olena Zolenska addressed the fair over video, and the floor was aflutter over the arrest of the foreign rights manager at French publisher Éditions La Fabrique... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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Matthew Gray Gubler to Wrap Up Children’s Program at U.S. Book Show

The actor, director, and author-illustrator will give the closing keynote presentation at the U.S. Book Show children’s book program on May 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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Survey Finds Self-Published Authors Making Gains

The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Chuck D to Deliver Lunchtime Keynote at U.S. Book Show

The Public Enemy cofounder and Rock and Roll Hall of Fame inductee will discuss his new imprint Enemy Books and its inaugural title, a graphic novel trilogy penned and illustrated by Chuck D himself. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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Jacqueline Woodson to Deliver Lunchtime Keynote at U.S. Book Show

Renowned author and NBA winner Jacqueline Woodson will present the lunchtime keynote address at the U.S. Book Show on May 24. The in-person talk will focus on Woodson’s forthcoming book for middle grade readers, 'Remember Us.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
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MoCCA 2023 Draws Huge Crowd

The MoCCA Art Fest 2023, an annual indie comics and graphic novel festival held April 1-2, clocked record attendance in its return to New York's Metropolitan Pavilion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-05 04:00:00 UTC ]
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Keegan-Michael Key and Wife Elle Key to Close the U.S. Book Show

The Keys will interview each other about their debut nonfiction book, The History of Sketch Comedy: A Journey Through the Art and Craft of Humor (Chronicle Books, Oct.). Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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Finding “Enough”: A Conversation with Nicole Chung, by Renee H. Shea

Finding “Enough”: A Conversation with Nicole Chung, by Renee H. Shea Interviews [email protected] Mon, 04/03/2023 - 21:13 Writer and editor Nicole Chung is the author of the best-selling memoir All You Can Ever Know (Catapult, 2018), the story of... Continue reading at World Literature Today

[ World Literature Today | 2023-04-04 02:13:03 UTC ]
More news stories like this | News stories tagged with: #natural setting #long held #thousand miles #falling asleep #harpercollins publishers #harpercollins #nonfiction book #memoir


Writing History Showed Me a New Way to View Climate Change

Two new books, a U. K. paperback and a world first edition, were delivered to my door on the same day last week. I put the books side by side on the table. The first, suggestive of dark happenings in the past,  was The Lion House: The Rise of Suleyman the Magnificent. The second book’s […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-03 08:52:43 UTC ]
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Judge Finds Texas Library's Book Bans Unconstitutional, Orders Books Returned

In a victory for freedom to read advocates, federal judge Robert Pitman found that Llano County's "targeting and removal" of a host of allegedly "inappropriate" books from library shelves constituted viewpoint and content discrimination. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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Sarah Jessica Parker Will Headline the U.S. Book Show

Authors Elizabeth Acevedo, Mitch Albom, Roz Chast, Lauren Groff, Meg Medina, and Kiley Reid will also speak at the 2023 U.S. Book Show, presented by PW from May 22 to 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #mitch albom #roz chast #lauren groff #meg medina #kiley reid


Things (Some) Readers Find Annoying About Books and the Book World

Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot

[ Book Riot | 2023-03-22 10:34:00 UTC ]
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A Culinary Road Trip: Spotlight on Taste of Home

Taste of Home offers up hundreds of recipes for cooks of every stripe and tantalizing dishes for every gathering. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #home offers