Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design websites, e-newsletters and even dedicated tablet apps. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
News tagged with: #association media #case studies #multiplatform publishing #consumer brands

Other Publishing stories related to: 'Association Media: Case Studies in Multiplatform Publishing'


Publishers 'must work with academic libraries'

Publishers need to work more closely with academic libraries in developing countries, a report by... Continue reading at The Bookseller

[ The Bookseller | 2013-08-06 00:00:00 UTC ]
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Customers are more likely to buy books if they smell chocolate, says study

A group of Belgian researchers that concluded shoppers are more likely to buy items at a bookstore (especially cookbooks and romance novels) if the scent of chocolate is in the air. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-03 00:00:00 UTC ]
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Brazilian Publishing Industry Sees Worst Decline Since 2002

Hit by inflation and lower government purchases, Brazil's book market shrank by 2.64% last year, the worst decline in real value since 2002. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-02 00:00:00 UTC ]
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‘Cuckoo’s Calling’ Lights Up Social Media

A little mystery by a debut writer got everyone talking on social media last month, after that unknown writer was revealed to be none other than Harry Potter author J.K. Rowling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
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DOJ demands Apple terminate publisher deals and rival ebookstore restrictions (updated)

In a decisive move in the legal battle surrounding Apple's fishy ebook pricing practices, the US Department of Justice has issued a proposed remedy aimed at leveling the playing field. The terms of the proposal, which requires approval by the court, call for an end to Apple's deals with major... Continue reading at Engadget

[ Engadget | 2013-08-02 00:00:00 UTC ]
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Manufacturing Gains Offset Publishing Declines at Courier

An 11% increase in its manufacturing segment offset a 3% decline in its publishing group leading to an overall 9% revenue increase at Courier Corp. for the third quarter ended June 29 with sales hitting $64.1 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-01 00:00:00 UTC ]
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Self-published authors on Polari longlist

The longlist for the 2013 Polari First Book Prize has been revealed, with two self-published... Continue reading at The Bookseller

[ The Bookseller | 2013-07-31 00:00:00 UTC ]
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Study: Sharing Twice as Likely to Happen on Mobile Devices than Desktops

A study conducted by ShareThis found that mobile devices are much more popular than desktops for sharing content. ShareThis tracked social activity across 2.4 million sites in its network, and found that consumers are nearly twice as likely to click and share content through mobile devices... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-31 00:00:00 UTC ]
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A.H. Belo and Journal Publishing revenues Drop

The newspaper industry was hit with more bad news mid-week, as the Cleveland Plain Dealer made deep cuts to its newsroom, and several newspaper publishers reported more revenue declines. The Plain Dealer, owned by Advance Publications, delivered ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-31 00:00:00 UTC ]
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Polish Publishers Face Sales Slump, Propose Fixed-Pricing, Fight Piracy

Challenged by shrinking sales and online piracy, Poland’s publishing industry aims to mitigate losses with more stringent price regulation, reports Jaroslaw Adamowski. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
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Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
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10,000 Publishing People at Work: South Korea’s Paju Bookcity

South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
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Summit Media Group Names New CEO

Summit Media Group has named Joseph Angel its president and CEO. He takes over for co-founder Lloyd Ferguson who will remain as a consultant after heading the company for 20 years. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-30 00:00:00 UTC ]
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Bloomberg LP Poaches Atlantic Media's Justin Smith

Bloomberg LP has made another big raid on old media again, poaching Justin Smith from the Atlantic Media Co. to be global media CEO. Smith is the Atlantic Media president who is credited with reversing 154-year-old Atlantic magazine’s losses by advancing an aggressive, digital-first strategy. He... Continue reading at AdWeek

[ AdWeek | 2013-07-29 00:00:00 UTC ]
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Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Hachette New Zealand to cease new publishing

Hachette has restructured its New Zealand business, closing its publishing unit and relocating... Continue reading at The Bookseller

[ The Bookseller | 2013-07-26 00:00:00 UTC ]
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Microsoft Says Developers Can Self-Publish on Xbox One

Microsoft will allow game developers to self-publish their creations on Xbox One, promising more information at next month's Gamescom show.     Continue reading at Wired

[ Wired | 2013-07-25 00:00:00 UTC ]
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Xbox One retail consoles double as debug units, Microsoft to allow indie self-publishing (update)

Microsoft's Xbox One is getting decidedly more indie-friendly with today's confirmation from Microsoft that its forthcoming game console will double as a developer debug unit. In so many words, each $500 unit purchased at retail this holiday will also run in-progress game code, enabling... Continue reading at Engadget

[ Engadget | 2013-07-25 00:00:00 UTC ]
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International Approaches to Children’s Publishing in China

A recent webinar examined the challenges and opportunities for international publishers looking enter the children's book publishing market in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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Native Offerings Approaching 90% of Online Publishers

Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
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