As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before... Continue reading at 'AdWeek'

[ AdWeek | 2019-07-18 16:04:09 UTC ]
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The Morning After: Streaming overtakes cable TV for the first time

Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget

[ Engadget | 2022-08-19 11:15:00 UTC ]
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Streaming viewership surpasses cable TV for the first time in the US

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget

[ Engadget | 2022-08-18 16:44:57 UTC ]
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Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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The Sandman: ingenious TV that will inspire an entire generation of goths

The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian

[ The Guardian | 2022-08-06 06:00:07 UTC ]
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Libraries Save Lives: 8 Horror Movies and TV Shows Where Research Happens at the Library

Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot

[ Book Riot | 2022-07-25 10:36:00 UTC ]
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China’s Market Growth Rate This Year: Down 13.8 Percent

With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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Subverting Traditional Narratives of Love and Happiness

When CJ Hauser published “The Crane Wife” in The Paris Review, an essay about repressing her needs in a relationship, calling off a wedding, and going to study whooping cranes on the Gulf Coast, it quickly became a viral hit. Three years later, her 17-piece memoir in essays of the same name... Continue reading at Electric Literature

[ Electric Literature | 2022-07-14 11:00:00 UTC ]
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The Apple TV 4K drops to $150, plus the best early Prime Day deals you can get

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[ Engadget | 2022-07-08 15:45:42 UTC ]
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Macmillan Slowly Bringing Systems Back

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[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

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[ Engadget | 2022-06-17 15:30:52 UTC ]
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TV Alert: 'The Summer I Turned Pretty'

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[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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Fans of Must See TV need this must-read memoir

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[ The Washington Post | 2022-06-11 12:00:00 UTC ]
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Racism’s ill effects on the health-care system — and the body itself

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[ The Washington Post | 2022-06-10 12:00:45 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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‘Heartstopper’ Is a TV Love Story With the Soul of a Comic

This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times

[ The New York Times | 2022-05-09 20:44:12 UTC ]
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