The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before... Continue reading at 'AdWeek'
[ AdWeek | 2019-07-18 16:04:09 UTC ]
News tagged with:
#nielsen company
#nielsen
White Lion has bagged the first official cookbook inspired by hit television show "Peaky Blinders". Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 23:21:05 UTC ]
More news stories like this | News stories tagged with:
#peaky blinders
#cookbook
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with:
#intended audience
#nielsen
Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian
[ The Guardian | 2021-12-29 14:00:23 UTC ]
More news stories like this | News stories tagged with:
#life story
#adam kay
#dolly alderton
#life stories
#junior doctor
#ben whishaw
#memoir
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this | News stories tagged with:
#cross-platform tool
#enable publishers
#single metric
#digital platforms
#nielsen
Great Northern Books has scooped Chris Tarrant's first memoir, It's Not a Proper Job, where the presenter reflects on his 50-year career at the heart of British TV. Continue reading at The Bookseller
[ The Bookseller | 2021-12-22 17:29:54 UTC ]
More news stories like this | News stories tagged with:
#50-year career
What the first president’s own documents reveal about his life and work as a farmer. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#george washington
#documents reveal
Nadifa Mohamed's novel is inspired by the life and death of Mahmood Hussein Mattan. Continue reading at The Washington Post
[ The Washington Post | 2021-12-14 18:56:42 UTC ]
More news stories like this | News stories tagged with:
#fortune men
#innocent man
#nadifa mohamed
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Agents should begin pivoting towards film and television as well as traditional publishing, according to Rachel Mills Literary agent Nelle Andrew. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 16:18:52 UTC ]
More news stories like this | News stories tagged with:
#traditional publishing
After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times
[ The New York Times | 2021-11-12 10:00:19 UTC ]
More news stories like this | News stories tagged with:
#ratings giant
#nielsen
Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 08:56:47 UTC ]
More news stories like this |
Denzil Meyrick's DCI Daley series will be adapted for television, and will star "Game of Thrones" actor Rory McCann in the lead role. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 00:02:39 UTC ]
More news stories like this | News stories tagged with:
#lead role
I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#lit hub
#book publishing
Rethinking values — and monuments — is a hallmark of free societies, writes Alex von Tunzelmann. Continue reading at The Washington Post
[ The Washington Post | 2021-11-05 12:00:00 UTC ]
More news stories like this |
Film and TV rights have been sold for Sam Lloyd’s The Rising Tide (Bantam Press). Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 00:06:55 UTC ]
More news stories like this | News stories tagged with:
#tv rights
What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#ad strategy
#strategic partnerships
#hearst
From Friends to The Thick Of It, the TV sitcom has evolved – but it’s no longer in rude health. Enter offbeat shows like Stath Lets Flats, bringing joy and potential redemptionThe sitcom has a long history of being dead. According to the former NBC president of entertainment, Warren Littlefield,... Continue reading at The Guardian
[ The Guardian | 2021-10-26 14:35:04 UTC ]
More news stories like this | News stories tagged with:
#early 1980s
#victoria wood
#feel good
#viewing habits
#anthology
The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#nielsen
Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with:
#reading agency
#reluctant readers
"Did you hear that? It’s probably nothing; I’ll go check." According to leading expert Chucky, this is a mistake too many people make. The best thing to do during this next week is to stay relatively safe in your home and tune into various modern-day sources to get your entertainment. It’s a... Continue reading at Betanews
[ Betanews | 2021-10-25 10:20:32 UTC ]
More news stories like this | News stories tagged with:
#great time
#digital media