As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before... Continue reading at 'AdWeek'

[ AdWeek | 2019-07-18 16:04:09 UTC ]
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The last laugh: is the television sitcom really dead?

From Friends to The Thick Of It, the TV sitcom has evolved – but it’s no longer in rude health. Enter offbeat shows like Stath Lets Flats, bringing joy and potential redemptionThe sitcom has a long history of being dead. According to the former NBC president of entertainment, Warren Littlefield,... Continue reading at The Guardian

[ The Guardian | 2021-10-26 14:35:04 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Boo! Your TV is trying to scare you

"Did you hear that? It’s probably nothing; I’ll go check." According to leading expert Chucky, this is a mistake too many people make. The best thing to do during this next week is to stay relatively safe in your home and tune into various modern-day sources to get your entertainment.  It’s a... Continue reading at Betanews

[ Betanews | 2021-10-25 10:20:32 UTC ]
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How Oscar Wilde evolved from poet and playwright to symbol of martyrdom and individualism

‘Oscar: A Life,’ by Matthew Sturgis, delivers a thorough assessment of Wilde on the occasion of his birthday this month Continue reading at The Washington Post

[ The Washington Post | 2021-10-13 14:00:00 UTC ]
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After a criminal justice nightmare, he’s fighting the ‘broken’ system

Jarrett Adams recounts his grueling path from a wrongful conviction to a law career. Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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Phelps to adapt Jackie Collins' Lovers & Gamblers for TV

Sarah Phelps will adapt Jackie Collins’ Lovers & Gamblers (S&S) as a major new television series. Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 21:38:50 UTC ]
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Blackwell's system outage leaves website down for a week

A systems outage which caused severe IT problems for Blackwell's is still affecting the bookseller's website a week after the problem first appeared, although recovery work is now underway. Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 10:24:39 UTC ]
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Systems outage leaves Blackwell's offline for three days

A systems outage has caused severe IT problems for Blackwells, leaving the bookseller offline and its website unavailable for three days. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 14:23:27 UTC ]
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Alexander Vindman’s faith in democracy remains intact

In the memoir “Here, Right Matters,” Lt. Col. Alexander Vindman defends his decision to report President Trump’s call with Ukraine. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-09-29 18:40:35 UTC ]
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‘Astronauts check our scripts!’: inside the new age of sumptuous sci-fi TV

With clone emperors in haute couture and exotic wolf-lizards poised to attack, Foundation and For All Mankind herald a new era of ravishing spectaculars. Can they do for sci-fi what Game of Thrones did for fantasy?Dynastic infighting, the decline and fall of a mighty empire, tyrannical rulers... Continue reading at The Guardian

[ The Guardian | 2021-09-23 15:57:15 UTC ]
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Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News

[ ABC News | 2021-09-21 20:37:02 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Begum reflects on Lit in Colour’s first year as initiative looks to push systemic change

Launched a year ago in a collaboration between Penguin Random House and The Runnymede Trust, Lit in Colour seeks to make the books taught in classrooms more representative of modern life in Britain Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 18:08:18 UTC ]
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Piers Morgan to launch new TV show in deal with News Corp

British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News

[ ABC News | 2021-09-17 00:42:43 UTC ]
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Michaela Coel takes the television industry to task in ‘Misfits’

“Misfits” revisits a powerful speech the “I May Destroy You” creator gave at the 2018 Edinburgh TV festival. Continue reading at The Washington Post

[ The Washington Post | 2021-09-15 12:00:00 UTC ]
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TV option deal for Mian's Planet Omar series

Hachette Children’s Group has signed a TV option deal for Zanib Mian's Planet Omar series with Bafta award-winning producers Lime Pictures, described as "an incredible milestone for Muslim representation in children’s programming".  Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 19:45:34 UTC ]
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TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Jamie Oliver TV series searches for cookbook star with PMJ and Channel 4

​Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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The Morning After: Locast's local TV streaming service loses legal protections

Locast, a company that claimed to improve access to local TV stations for people who can’t get the signal via traditional means, has been dealt a blow by a New York Court. It lost a courtroom battle with CBS, ABC, NBC and Fox, which said the company was violating copyright. Deadline reports the... Continue reading at Engadget

[ Engadget | 2021-09-02 11:15:37 UTC ]
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