As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before... Continue reading at 'AdWeek'

[ AdWeek | 2019-07-18 16:04:09 UTC ]
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Other Publishing stories related to: 'As Traditional TV Evolves, Television Rating Systems Remain the Same'


Natasha Trethewey’s Memorial Drive is being adapted for TV.

Former U.S. Poet Laureate Natasha Trethewey’s Memorial Drive—a harrowing memoir of a daughter reckoning with the brutal murder of her mother at the hands of her stepfather—has been optioned by Sony Pictures Television for development as a drama series. Recently heralded by the Washington Post... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-02 20:31:46 UTC ]
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Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Why Are Chicago Public Libraries Still Open Amid Soaring COVID Rates?

Demand an explanation for why Chicago Public Libraries are open to in-person services while COVID positivity rates soar above 15%. Continue reading at Book Riot

[ Book Riot | 2020-11-27 15:17:51 UTC ]
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Will Dutch library ban on 'Black Pete' books spell end for 'racist' festive tradition?

The portrayal of Santa’s Moor servant ‘Zwarte Piet’ is widely seen as offensive. Protesters applaud the decision to remove the character from children’s books Public libraries across the Netherlands are removing from the shelves children’s books depicting a black-faced Zwarte Piet, a side-kick... Continue reading at The Guardian

[ The Guardian | 2020-11-15 10:10:52 UTC ]
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Cockleberry Bay author Nicola May moves to traditional publishing with Hodder

Bestselling self-published author Nicola May has signed with Hodder & Stoughton to publish a new character-driven series, based around a fictitious street market in Cornwall. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 13:40:29 UTC ]
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Has Donald Trump already landed a $100m book and TV deal?

While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian

[ The Guardian | 2020-11-11 14:24:45 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Digital publishers hunt for home on connected TV

Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-04 05:01:32 UTC ]
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RELX Group Remains the World's Top Publisher

The world’s largest publisher did it again in 2019, with revenue of $5.64 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Andrew O'Hagan’s Mayflies optioned for TV

Synchronicity Films is developing a limited series based on Andrew O'Hagan’s Mayflies, with screenwriter Andrea Gibb on board to adapt the novel.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 09:40:11 UTC ]
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Hay 'will not return to Abu Dhabi while sheikh accused of assault remains minister'

The Hay Festival has said it will not return to Abu Dhabi while Sheikh Nahyan bin Mubarak Al Nahyan, the Emirates minister of tolerance, remains in his post. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 17:10:59 UTC ]
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Biden Town Hall Leads Trump in Ratings Battle

Early Nielsen figures showed Joseph R. Biden Jr. drawing 13.9 million viewers, against 13.1 million for President Trump, a ratings obsessive. Continue reading at The New York Times

[ The New York Times | 2020-10-16 18:09:04 UTC ]
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Heyday Television triumphs in nine-way auction for Audrain's debut

Michael Joseph’s major 2021 debut The Push by Ashley Audrain has been optioned by Heyday Television.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 21:02:26 UTC ]
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B&N Systems Hacked

In an email to customers, Barnes & Noble said that on October 10 it learned of "a cybersecurity attack" that resulted in unauthorized access to certain B&N corporate systems. The hack attacked systems that contain some customer information and also impacted some store operations, which... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-15 04:00:00 UTC ]
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Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek

[ AdWeek | 2020-10-14 10:00:00 UTC ]
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How Do Readers Rate The New York Times Best-Selling Books?

What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot

[ Book Riot | 2020-10-09 10:33:00 UTC ]
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In ‘Not a Novel,’ Jenny Erpenbeck continues to evolve

The celebrated author of “Go, Went, Gone” has delivered a captivating “memoir in pieces.” Continue reading at The Washington Post

[ The Washington Post | 2020-09-08 15:55:51 UTC ]
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A civil rights case from Louisiana that changed America’s justice system

Matthew Van Meter tells the story of Gary Duncan and the state’s role in the rights movement. Continue reading at The Washington Post

[ The Washington Post | 2020-09-04 12:00:00 UTC ]
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JG Farrell's The Singapore Grip: new TV adaptation brings to life the final book by one of the UK's finest novelists

The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation

[ The Conversation | 2020-09-03 13:13:15 UTC ]
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