Are Performance-Based Marketplaces the Solution to Digital Media’s Demise?

BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the costs of needing to contend with the likes of Facebook and Google, who not only compete for ad dollars but also consumer attention. The digital media world—once lauded as the future of media with custom publishing and native content consumption tied to pay-per-click advertising models and paywalls—has stumbled hard. While content is (still) king, a new approach to digital media—anchored by a deep understanding of customer intent—can drive the outcomes necessary to support a sustainable business model. Performance-driven marketplaces, designed to connect both buyers and sellers in the right venue at exactly the right time, provides a high-utility service for both groups. The reality is that buyers are better educated than ever before, investing the time to do their due diligence before making a significant purchasing decision. Demand Gen Report notes that 41% of buyers view three-to-five pieces of content before engaging with a sales rep and 77% of buyers did not speak with any salespeople until after they had educated themselves. Meanwhile, despite marketing budgets increasing, sales teams report finding new customers is getting harder. A performance-driven marketplace provides the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
News tagged with: #size fits #critical role

Other news stories related to: "Are Performance-Based Marketplaces the Solution to Digital Media’s Demise?"


Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitrue—will be able to offer... Continue reading at AdWeek

[ AdWeek | 2011-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michael lazerow #user engagement #industry observers #social platforms #told adweek


New digital short works series for Penguin

Written By: Charlotte Williams Publication Date: Mon, 14/11/2011 - 08:22 Penguin is launching a digital series of exclusive short works called Penguin Shorts, releasing nine titles by authors including Helen Dunmore, Toby Young and Colm Toibin. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #colm toibin #digital series


Dwell First Media Company to Partner with E-Commerce Platform OpenSky

“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.” Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media company


Digital Devices Riding High

When the e-reader tablet wars heat up this holiday season, Amazon, Barnes & Noble, and other companies will be selling their wares to a consumer market that is growing increasingly comfortable with digital reading. According to BISG’s final report in volume two of its “Consumer Attitudes... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-reading devices #consumer attitudes #digital reading #consumer market #barnes noble #holiday season


Ziff Davis Realigns Management of eWEEK for Digital Transition

In the wake of its recent announcement to convert to an all-digital portfolio, Ziff Davis Enterprise realigns its eWEEK editorial staff. This translates to the division of eWEEK editor-in-chief duties between two staffers: Scott Ferguson and Chris Preimesberger. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital transition


Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
More news stories like this |


Industry struggling with digital skills lag

Written By: Tom Holman Publication Date: Tue, 08/11/2011 - 15:57 The books industry is not doing enough to attract and train staff to take advantage of the surge in ebook sales, this year’s Digital Book Census survey from The Bookseller has found. The survey of more than 2,200 people, nearly... Continue reading at The Bookseller

[ The Bookseller | 2011-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook sales #books industry


Books24x7: Professional Books Go Digital

Given ebooks’ recent growth in the trade, professional books are clearly ahead of the digital curve. Books24x7 was one of the earliest companies in the professional ebook space, licensing and repackaging ebooks for IT professionals on a subscription basis for nearly two decades. A subsidiary of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #staying connected #subscription basis #professional books


Barnsley: Amazon and WHS key performers for HC

Written By: Graeme Neill Publication Date: Thu, 03/11/2011 - 16:14 Amazon and W H Smith are HarperCollins' strongest players in bookselling, its c.e.o. has claimed. Victoria Barnsley was speaking after the publisher's parent NewsCorp reported its third quarter results, for the three months to... Continue reading at The Bookseller

[ The Bookseller | 2011-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #30th september #quarter results #victoria barnsley


National Geographic Magazine Exceeds 100,000 Paid Digital Subscribers

National Geographic Magazine topped 100,000 paid digital subscribers this past weekend and the magazine's special series on world population, which was collected into one app called "7 Billion", was the number one free app for iPad in iTunes. The 7 Billion app was promoted in Apple's new and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #free app #past weekend


B&N new digital device expected "next Monday"

Written By: Graeme Neill Publication Date: Tue, 01/11/2011 - 09:49 Barnes & Noble is expected to reveal its latest digital device next Monday, as tablet competition hots up in the wake of Amazon unveiling the Kindle Fire. Journalists and analysts have been invited to a news conference for... Continue reading at The Bookseller

[ The Bookseller | 2011-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #7th november #news conference #kindle fire #widely expected


Digital Catalogues Take Over

Going from paper to electronic catalogues has become one of the biggest upheavals in the way independent bookstores buy, on a par with cutbacks in field sales reps. “I don’t think our choice is between paper and electronic catalogues,” says Carole Horne, general manager of Harvard Book Store in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #general manager #digital catalogues


Magazine Publishers Look to Where Digital is Booming: The Book Business

After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #initial flurry #book business #magazine publishers #digital editions


Survey: Professionals Not Replacing Print With Digital?

This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine closures #digital editions


Ziff Davis Enterprise To Go All-Digital In 2012

Ziff Davis Enterprise has launched a new strategy called OmniDigital that will take the company all-digital with emphasis in four keys areas--traditional websites, mobile websites, tablets and digital editions. The company will convert its remaining three magazines--Baseline, CIO Insight and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital editions #mobile websites


Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online advertising


WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this |


Digital to dominate by 2020

Written By: Tom Holman Publication Date: Mon, 17/10/2011 - 08:30 More than half of people working in the industry think sales of ebooks will overtake those of their printed counterparts by the end of this decade. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people working


Authonomy launches digital imprint

Written By: Graeme Neill Publication Date: Wed, 12/10/2011 - 13:30 Authonomy, HarperCollins' writing community for unpublished authors, is launching a new imprint with plans to publish 12 titles per year as digital editions. The imprint will be headed by Scott Pack, who runs Authonomy and is... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #world rights #friday project #scott pack #digital editions #unpublished authors #writing community


Another Editorial Shift Change For SPIN Media

SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #associate editor #senior editor #editorial staff #spin media