BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the costs of needing to contend with the likes of Facebook and Google, who not only compete for ad dollars but also consumer attention. The digital media world—once lauded as the future of media with custom publishing and native content consumption tied to pay-per-click advertising models and paywalls—has stumbled hard. While content is (still) king, a new approach to digital media—anchored by a deep understanding of customer intent—can drive the outcomes necessary to support a sustainable business model. Performance-driven marketplaces, designed to connect both buyers and sellers in the right venue at exactly the right time, provides a high-utility service for both groups. The reality is that buyers are better educated than ever before, investing the time to do their due diligence before making a significant purchasing decision. Demand Gen Report notes that 41% of buyers view three-to-five pieces of content before engaging with a sales rep and 77% of buyers did not speak with any salespeople until after they had educated themselves. Meanwhile, despite marketing budgets increasing, sales teams report finding new customers is getting harder. A performance-driven marketplace provides the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
News tagged with:
#size fits
#critical role
Jackie Collins is going into self-publishing, with plans to release an ebook version of The... Continue reading at The Bookseller
[ The Bookseller | 2012-02-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook version
#jackie collins
Gordon McLeod, the former head of Dow Jones's digital publications, has a new job, at an ad tech start-up. He's now president at Krux, a two-year-old "data management platform" that helps publishers control "cookie" data that tracks Web surfers' movements. Last fall, Krux raised $11 million in a... Continue reading at AllThingsD
[ AllThingsD | 2012-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#round led
#digital publications
#dow jones
BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
Educational publisher and FT owner, Pearson reports a rise in profits thanks to improved digital sales and growth in emerging markets. Continue reading at BBC News
[ BBC News | 2012-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#emerging markets
#pearson reports
#ft owner
#educational publisher
For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
More news stories like this |
Hodder & Stoughton will publish an original audio digital short story by bestselling author... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestselling author
#hodder stoughton
#stephen king
Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#contentious issues
#digital era
#three-day conference
Many in the publishing world were convinced that Ms. Knox's story would be a huge best seller, overcoming concerns that she may not be a sympathetic figure to some of the public. Continue reading at The New York Times
[ The New York Times | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing world
The Pulitzer Prize-winning New York Times reporter, who died Thursday while reporting in Syria, was to have embarked soon on a 20-city tour to promote his new book. Continue reading at The New York Times
[ The New York Times | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#died thursday
#pulitzer prize-winning
Bluff Media has been acquired by horse racing and entertainment company Churchill Downs Incorporated (CDI) for an undisclosed amount. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#undisclosed amount
#horse racing
Inkling has a new tool for publishing complex ebooks, ideal for educational publishers seeking more than what iBooks Author allows. Continue reading at PC World
[ PC World | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ibooks author
Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#greater emphasis
Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI™) to implement DTI Circulati ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
More news stories like this |
Octopus is to release a free ebook to tie in to Valentine's Day, The Joy of Sex: A Little... Continue reading at The Bookseller
[ The Bookseller | 2012-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#free ebook
These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#direct contact
#changed dramatically
To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gfk mri
#digital marketing
HarperCollins' financial performance continues to be unclear, with parent company News Corp... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
More news stories like this |
Nearly a quarter of all books sold on Hive since October have been digital, Gardners has revealed... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#books sold
Falmouth, ME (February 8, 2012) — CelsiusTechnology Group, a leader in open platform, multichannel publishing solutions for the print media industry, today announced its plans for the New England Newspaper & Press Association (NEN ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#today announced
Orion is publishing an exclusive trilogy of short stories by crime writer R J Ellory, called... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#crime writer
#short stories