We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet, most of the time, they are not deployed to their full potential (the agree part). Outdated thinking “No one is seeing an increase in paid subscription revenue.” “Of course I lowered the circulation revenue budget; it was unrealistic when the budget was created and it's proven to be unrealistic now.” “Our subscribers are dying off, and the ones behind them don’t want a print subscription.” “You should reward me for just maintaining a sellable circulation number.” Sound familiar? From my experience, this is usually the perspective of the same circulation (or audience development) professionals that are sending out postcards and emails with a homogenized message to a diverse audience expecting (cynically) to replace canceled subscriptions with new ones. “We will be incredibly lucky if we can keep revenue even close to even to last year. No one is growing paid.” Some will partially overcome shortfalls with “escalating subscription pricing,” which I discourage. Under this model, for example, the first subscription is purchased for $89.99, the next year it becomes $122.99, the year after that it becomes $140.99, and so on. I've been in meetings during which I've challenged this approach and was told that it was “common practice” and “this is... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-04 19:12:17 UTC ]
Print books sales in the US fell 9% in 2011, with strong growth in digital sales appearing to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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The British Retail Consortium has labelled November sales growth "the worst for six months... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 17/11/2011 - 09:45 Reed Elsevier Plc has reported underlying revenue growth of 1% in the nine months to the end of September 2011. In an interim management statement, the company announced underlying revenue growth in each of its five business... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 14/11/2011 - 08:15 Templar plans to grow its fiction output to 35 titles by 2013, following its move into fiction last year with an initial seven titles. The biggest growth will be in young fiction, although commissioning editor Helen Boyle said... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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National Geographic Magazine topped 100,000 paid digital subscribers this past weekend and the magazine's special series on world population, which was collected into one app called "7 Billion", was the number one free app for iPad in iTunes. The 7 Billion app was promoted in Apple's new and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 01/11/2011 - 15:57 Publishers Association chief executive Richard Mollet has defended the fundamental value of copyright at a select committee evidence session into the Hargreaves Review. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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At the ABM Executive Forum in Chicago today, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content. Part of the discussion included lessons learned from the consumer side of the business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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'Instant Ink' will supply you with a steady flow of ink to print out the Conde Nast magazines flowing from your printer. Continue reading at PC World
[ PC World | 2011-10-12 00:00:00 UTC ]
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When is five consecutive quarters of growth not enough? Right now in magazine publishing. To see real, sustained growth, there are three things every magazine publisher should do to keep readers and advertisers engaged. 1. Create Franchise Issues Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Written By: Robert Stokes Publication Date: Wed, 05/10/2011 - 15:18 Liber, the 29th International Book Fair for the Spanish speaking world, starts today [5th October] in Madrid and takes place against the backdrop of the launch of Amazon.es, which publishers hope will lead to greater interest... Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 11:35 Penguin is "significantly" increasing its investment in its children's division, with a focus on pre-school, big brands and the global market, as well as on digital innovation, according to UK c.e.o. Tom Weldon. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 14/09/2011 - 09:00 Internet venture Afictionado plans to launch a pay-monthly ebook library in 2012. The company is yet to approach publishers to take part in the scheme, but is promising to offer "strong returns" to publishing partners, paying... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
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New opportunities abound for publishers but with that comes new challenges, including determining whats worth the time and resource investmentand whats not. Here, three very different publishers outline how theyre reinventing existing products. Government Executive Plans to Double Revenue in... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
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#opportunities abound
Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 15:50 John Wiley & Sons has reported revenue growth of 5% for its first quarter fiscal year 2012 results, up to $430m (£267.5m) from $408m, on the same period last year. Revenue for its professional and trade division grew... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Apples App Store has added another product to its portfolioMartha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 30/08/2011 - 14:15 Penguin business imprint Portfolio has acquired a book by Goldman Sachs Asset Management chairman Jim O'Neill. World rights to The Growth Map was acquired jointly by Portfolio UK editorial director Joel Rickett and Adrian... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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