We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet, most of the time, they are not deployed to their full potential (the agree part). Outdated thinking “No one is seeing an increase in paid subscription revenue.” “Of course I lowered the circulation revenue budget; it was unrealistic when the budget was created and it's proven to be unrealistic now.” “Our subscribers are dying off, and the ones behind them don’t want a print subscription.” “You should reward me for just maintaining a sellable circulation number.” Sound familiar? From my experience, this is usually the perspective of the same circulation (or audience development) professionals that are sending out postcards and emails with a homogenized message to a diverse audience expecting (cynically) to replace canceled subscriptions with new ones. “We will be incredibly lucky if we can keep revenue even close to even to last year. No one is growing paid.” Some will partially overcome shortfalls with “escalating subscription pricing,” which I discourage. Under this model, for example, the first subscription is purchased for $89.99, the next year it becomes $122.99, the year after that it becomes $140.99, and so on. I've been in meetings during which I've challenged this approach and was told that it was “common practice” and “this is... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-04 19:12:17 UTC ]
Sales of the Fifty Shades trilogy have passed 19m in the US since publication in March. ... Continue reading at The Bookseller
[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York
[ Crains New York | 2012-06-06 00:00:00 UTC ]
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#viable alternative
#vice president
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Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief... Continue reading at AdWeek
[ AdWeek | 2012-06-06 00:00:00 UTC ]
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#latest initiative
When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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#paid content
#growing number
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Bloomsbury has announced an 11.5% rise in turnover to £103.2m (up from £92.6m in 2011... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Publishers hoping that digital sales would make up for the decline in physical books are worried. Continue reading at Crains New York
[ Crains New York | 2012-04-15 00:00:00 UTC ]
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The European and US investigation into ebook pricing may be approaching resolution, say US press... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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#ebook pricing
Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week
[ Media Week | 2012-03-30 00:00:00 UTC ]
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The overall value of consumer book purchases has dropped 9% since 2008, according to the annual... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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#technology review
#monetize content
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BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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#digital publishing
The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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#rapid growth
Random House parent company Bertelsmann has reported slight revenue growth for the 2011 fiscal... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Amazon has been pushing into new markets with products like the Kindle ebook, but investors are worried that the expansion is coming at the expense of profits. Continue reading at BBC News
[ BBC News | 2012-01-31 00:00:00 UTC ]
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Quercus has reported that sales of its non-Larsson books increased by 83% over the last quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Publishers launching titles on the new Apple interactive textbook platform [part of the iBooks 2... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Foyles has said that it aims to "keep up the momentum" of business growth in 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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#business growth