As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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The digital publisher Podium Audio has acquired Bookstat, the data subscription service that tracks online book purchases in physical, e-book, and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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A leader among the industry's most influential organizations, Alain Gründ is remembered in a new book by Hugo Setzer as 'a visionary.' The post International Publishing Offers Tributes to the Late Alain Gründ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 16:54:06 UTC ]
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The Kindle is the reigning leader among e-readers. But Amazon makes several models—knowing which Kindle to buy depends on your budget and your reading preferences. That’s where this guide comes in. With our help, you’ll find just the right Kindle for you or your lucky loved one. Amazon’s E... Continue reading at PC World
[ PC World | 2022-07-07 16:00:00 UTC ]
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Text-to-speech automated audiobook narration arrives at Bookwire, amid the company's insistence on its respect for human narration. The post Germany’s Bookwire Now Offers Artificial Narration for Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-27 12:12:31 UTC ]
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Remember that exhausting parade of Trump insiders and ex-staffers getting book deals for dishy tell-alls? Turns out no one’s really interested in reading them. Politico went digging around NPD Bookscan (which reflects about 70 percent of sales) to get the receipts: The Chief’s Chief [by former... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-24 12:44:43 UTC ]
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Rowman & Littlefield Publishing Group has acquired North Country Books. Based in Utica, N.Y., North Country has a backlist of about 200 titles, with a focus on regional books about the Adirondacks and Upstate New York. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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There's no universal model of leadership, David Gergen argues, presenting an array of examples to inspire readers. Continue reading at The Washington Post
[ The Washington Post | 2022-06-03 12:00:43 UTC ]
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Children’s book buyers adjust to supply chain issues and changes in reading preferences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Book sales in America's big cities are underperforming compared to those in smaller markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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"The Latecomer," by Jean Hanff Korelitz, is a witty novel about triplets who can't stand each other. Continue reading at The Washington Post
[ The Washington Post | 2022-05-31 16:26:28 UTC ]
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If you use Amazon’s Kindle app on Android, you may have noticed the software doesn't offer the option to buy and rent ebooks or subscribe to the company’s Kindle Unlimited service anymore. Amazon announced the change last month and more recently began notifying customers of the move via email.If... Continue reading at Engadget
[ Engadget | 2022-05-31 16:17:08 UTC ]
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The best audiobooks 2022 has to offer includes everything from memoir to literary fiction and even poetry. Find your next listen! Continue reading at Book Riot
[ Book Riot | 2022-05-31 10:39:00 UTC ]
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Lisa Bird-Wilson's debut novel revolves around a Métis girl adopted by a White family. Continue reading at The Washington Post
[ The Washington Post | 2022-05-10 22:14:37 UTC ]
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Michelle Huneven's novel "Search" follows a food writer's efforts to help her church find a new minister. Continue reading at The Washington Post
[ The Washington Post | 2022-05-03 12:37:35 UTC ]
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Oleksander Afonin presents 'Books from Ukraine,' asking the world book publishing industry to support Ukrainian publishers. The post Ukraine: A Call to Buy Rights to Support Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-22 14:28:23 UTC ]
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The UnBanned Books initiative will give anyone in the U.S. between 13-21 a free eCard, giving them access to frequently challenged ebooks. Continue reading at Book Riot
[ Book Riot | 2022-04-13 16:00:00 UTC ]
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This week's book censorship news includes a look at what the American Library Association is -- and is not -- doing right now. Continue reading at Book Riot
[ Book Riot | 2022-04-08 10:41:00 UTC ]
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Barnes & Noble finally has a direct answer to Amazon's purchase of Audible. The bookseller has launched a B&N Audiobooks service in the US that lets you either buy recordings or pay $15 per month for a subscription that offers one recurring monthly credit. You'll have access to more than... Continue reading at Engadget
[ Engadget | 2022-04-07 16:21:47 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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