As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
News tagged with:
#buy ads
#giving advertisers
Yes, I’ll probably want the iPhone 15 when it comes out. But as I consider a tablet for my six-year-old (so he’ll stop stealing mine), I don’t think a brand new device is necessary. Both economically and environmentally, refurbished tech might be a better bet if you don’t need the latest... Continue reading at Engadget
[ Engadget | 2023-03-23 14:00:28 UTC ]
More news stories like this | News stories tagged with:
#in-house team
#ring doorbells
#returns policy
#wider selection
#product page
#repair centers
#kindle
Stephanie Landsem, author of the suspense-thriller 'Code Name Edelweiss', discusses the work of religious fiction and how stories can help illuminate Jewish and Christian teachings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#religious fiction
Hachette Book Group and HarperCollins are both offering voluntary severance packages to some of their employees. The decisions come as publishers confront a difficult retail environment and rising costs associated with inflation and other economic factors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#rising costs
#economic factors
#harpercollins
Malorie Blackman advises budding authors to pick up on news stories, but Julia Donaldson warns of pitfalls – and Alan Moore says you should read terrible books as well as good onesThe key to being a good writer? It’s being a good reader, authors including Carol Ann Duffy and Alan Moore have said... Continue reading at The Guardian
[ The Guardian | 2023-03-02 15:43:52 UTC ]
More news stories like this | News stories tagged with:
#news stories
#alan moore
#lee child
#important things
#world book
Our Kindle Scribe review goes over pros and cons of the device, what customers say, its standout features, and more!- Jessica Pryde Continue reading at Book Riot
[ Book Riot | 2023-03-02 11:36:00 UTC ]
More news stories like this | News stories tagged with:
#kindle
Attention book lovers yearning to get out of Dodge: a down-on-its-luck bookstore in the Welsh mining town of Blaenavon (population 6,055) is headed to (online) auction next week, with bidding to open at the low low price of £72,000. Sure, it needs some work. But it comes with all the books, and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-01 15:27:18 UTC ]
More news stories like this | News stories tagged with:
#online auction
#bookstore
As part of its effort to deepen its backlist, the Washington, D.C.–based conservative publisher has acquired the ISI Books imprint from the Intercollegiate Studies Institute, a conservative higher education nonprofit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books imprint
The 75th edition of Frankfurter Buchmesse has announced the opening of a Publishers Rights Center, with registration now available. The post Children’s Rights Edition: Frankfurt Offers a New Publishers Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-24 17:04:51 UTC ]
More news stories like this | News stories tagged with:
#post children
#rights edition
#75th edition
#frankfurter buchmesse
Beginning next week, the first of an anticipated 500,000 indie and self-published e-book titles from Draft2Digital and Smashwords (which merged last year) will be made available for library lending via the Palace Marketplace, the upstart Palace Project’s digital content platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#palace project
#library lending
#digital content
#e-book
A Chicago-based independent publisher has responded to the recent attack on Black History by offering free books. Continue reading at Book Riot
[ Book Riot | 2023-02-08 16:46:55 UTC ]
More news stories like this | News stories tagged with:
#black history
#recent attack
#independent publisher
#ebooks
#book publisher
OpenAI’s ChatGPT’s AI chatbot is so good, too many people are using it, crushing its servers. So the company is debuting a paid ChatGPT Plus service, which will launch in the coming weeks. ChatGPT will cost $20 per month, but don’t despair. OpenAI says that it still plans to offer a... Continue reading at PC World
[ PC World | 2023-02-01 21:57:26 UTC ]
More news stories like this | News stories tagged with:
#increasingly difficult
#professional software
#short stories
The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
More news stories like this | News stories tagged with:
#bookwire expands
#frankfurt-based bookwire
#audiobook
The CJK Group continues to add more printing and publishing services companies to its portfolio with its acquisition of the assets of Allen Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing services
The Hollywood talent agency is further expanding its presence in book publishing with the acquisition of the independent literary agency Fletcher & Co. After buying U.K.-based agency Curtis Brown in June 2022, the acquisition will see UTA add 12 full-time staffers to its publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing division
#literary agency
#book publishing
U.K.-based Welbeck Publishing was formed in 2019 by publishing veterans Mark Smith, whose credits include cofounding and serving as CEO of Quercus Books, and Marcus Leaver, one-time CEO of Sterling Publishing and Quarto Group. Sales in 2022 are expected to top £25million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#quercus books
#marcus leaver
#sterling publishing
#quarto group
#quarto
Thousands of Ukrainian refugee children are about to spend their first Christmas away from home; while it's not the outcome that anyone would have wanted, publishers' efforts continue to ensure that books in their own language will comfort them through a holiday season in exile. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#holiday season
Cyber Monday is in full effect, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World
[ PC World | 2022-11-28 10:05:00 UTC ]
More news stories like this | News stories tagged with:
#music control
#streaming device
#deep discount
#oled set
#full range
#tricky part
#solid products
#specific periods
#product categories
#physical locations
#consumer electronics
#trust deliveries
#arrive safely
#order online
#kindle
Black Friday is here at last, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of today’s... Continue reading at PC World
[ PC World | 2022-11-25 10:05:00 UTC ]
More news stories like this | News stories tagged with:
#streaming device
#deep discount
#oled set
#full range
#tricky part
#solid products
#specific periods
#product categories
#physical locations
#consumer electronics
#trust deliveries
#arrive safely
#order online
#strictly speaking
#official day
#kindle
Black Friday is just one day away, but the deals have already begun reaching their peak. You don’t need to wait to make your purchases—in fact, if you do, you run the risk of missing out on fantastic discounts. Stock can run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World
[ PC World | 2022-11-24 09:59:00 UTC ]
More news stories like this | News stories tagged with:
#deep discount
#oled set
#full range
#tricky part
#solid products
#product category
#specific periods
#product categories
#physical locations
#consumer electronics
#trust deliveries
#arrive safely
#order online
#strictly speaking
#started earlier
#kindle
After a judge blocked the sale of Simon & Schuster to Penguin Random House, S&S parent company Paramount pulls its sale offer and declines to appeal. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-21 22:50:02 UTC ]
More news stories like this | News stories tagged with:
#judge blocked
#simon schuster