As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
News tagged with:
#buy ads
#giving advertisers
Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
More news stories like this |
Kensington Publishing has acquired Erewhon Books, an independent publisher dedicated to literary speculative fiction, science fiction, and fantasy, for an undisclosed price. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#kensington publishing
#science fiction
#undisclosed price
#independent publisher
Three Kansas City businessmen who also own Made in KC have acquired the 47-year-old indie bookstore. Made in KC operates 16 outlets that sell the handiwork of local artists, and while Rainy Day will operate separately from the core business, the aim is to use those other locations to drive... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie bookstore
#core business
In a deal that involves more than 500 titles, Turner Publishing has acquired West Margin Press from the Ingram Content Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#turner publishing
Screen sizes! Storage! Lighting! With prices ranging from $100 to $350, some features might prove more valuable than others. I don’t want to spoil the punchline of this article, but Amazon’s Kindle e-reader lineup runs from inexpensive to expensive. And with the introduction of the latest... Continue reading at Fast Company
[ Fast Company | 2022-10-14 08:05:00 UTC ]
More news stories like this | News stories tagged with:
#screen sizes
#prices ranging
#kindle
It should soon be much easier to access your iPhone's photo collection on a Windows-based PC. Microsoft is updating Windows 11 with the option to directly view iCloud photo libraries in the Photos app — you won't need your browser, just an iCloud app from Microsoft's store. So long as your... Continue reading at Engadget
[ Engadget | 2022-10-12 14:17:46 UTC ]
More news stories like this | News stories tagged with:
#android apps
#xbox consoles
#libraries
Kindle e-readers are already on sale for Prime Day, but the offer just got sweeter if you're looking to buy more than one. Amazon is offering an additional $20 off if you buy two of the latest Kindle Paperwhite or Kindle Oasis devices, including variants like the Kids models. You can get a... Continue reading at Engadget
[ Engadget | 2022-10-12 13:30:31 UTC ]
More news stories like this | News stories tagged with:
#good reason
#wireless charging
#higher-end model
#grabbing books
#pen support
#2-inch display
#base model
#@engadgetdeals
#kindle
Landover, Md.-based audiobook publisher RBmedia has continued its push in the international market with the acquisition of John Verlag’s German-language audiobook catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#international market
#audiobook
HarperCollins has acquired Maine independent publisher Cider Mill Press. Cider Mill will become part of the HarperCollins Focus group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
#harpercollins
Rowman & Littlefield has acquired the adult division of Maine's Tilbury House Publishers in a deal that adds 70 regional titles to R&L's list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult titles
#rowman littlefield
#adult division
Scholastic has acquired Learning Ovations, the creator of A2i (Assessment to Instruction)—a literacy screening, progress monitoring and assessment, and instructional planning system for classrooms and community organizations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#scholastic
B&N has implemented a new ordering policy for middle grade fiction hardcovers that has caused widespread confusion and concern in that publishing sector, but CEO James Daunt said the change is being made in all categories to "buy less" in order to "sell more." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing sector
Madeline McIntosh argued that the publishing industry extends far beyond its biggest players, and that the government has focused on a tiny sliver of deals. Continue reading at The New York Times
[ The New York Times | 2022-08-15 22:30:20 UTC ]
More news stories like this | News stories tagged with:
#biggest players
#publishing industry
ALA says it is “developing guidance” for libraries and library workers and working with other organizations to “oppose any efforts to limit access to constitutionally protected information or limit privacy protections” for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#library workers
#library users
#libraries
'iCarly' and 'Sam & Cat' star Jennette McCurdy says in her new memoir that Nickelodeon offered her $300,000 not to talk about her experiences there. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-06 01:42:15 UTC ]
More news stories like this | News stories tagged with:
#memoir
Roving grammarian Ellen Jovin helps settle questions about commas, split infinitives and more in “Rebel With a Clause” Continue reading at The Washington Post
[ The Washington Post | 2022-07-26 12:00:53 UTC ]
More news stories like this |
The digital publisher Podium Audio has acquired Bookstat, the data subscription service that tracks online book purchases in physical, e-book, and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook formats
#audiobook
#online book
#digital publisher
A leader among the industry's most influential organizations, Alain Gründ is remembered in a new book by Hugo Setzer as 'a visionary.' The post International Publishing Offers Tributes to the Late Alain Gründ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 16:54:06 UTC ]
More news stories like this | News stories tagged with:
#hugo setzer
#international publishing
The Kindle is the reigning leader among e-readers. But Amazon makes several models—knowing which Kindle to buy depends on your budget and your reading preferences. That’s where this guide comes in. With our help, you’ll find just the right Kindle for you or your lucky loved one. Amazon’s E... Continue reading at PC World
[ PC World | 2022-07-07 16:00:00 UTC ]
More news stories like this | News stories tagged with:
#radical overhaul
#top-shelf e-reader
#e-reading experience
#charging port
#bluetooth speaker
#consumer electronics
#kindle
Text-to-speech automated audiobook narration arrives at Bookwire, amid the company's insistence on its respect for human narration. The post Germany’s Bookwire Now Offers Artificial Narration for Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-27 12:12:31 UTC ]
More news stories like this | News stories tagged with:
#post germany
#audiobooks appeared
#audiobook