As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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A Canadian author says a production company belonging to the Duke and Duchess of Sussex has bought the screen rights for her romantic novel. Continue reading at CBC
[ CBC | 2023-08-08 18:39:04 UTC ]
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#screen rights
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The acquisition of Simon & Schuster by KKR, Jonathan Karp says, is enhanced by KKR's interest in company growth and employee equity. The post KKR Agrees To Buy Simon & Schuster for $1.62 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-07 21:40:44 UTC ]
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Forthcoming titles—written by experienced herbalists, spell casters, tarot experts, and pagan practitioners—connect readers to ancient folkways and spiritual practices using everyday spaces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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As I prepare for the paperback launch of my debut novel The Girls in Queens, I share with a group of writers and artists that I’m putting together a Book Club Kit. This has become a fairly common digital offering; a colorful PDF of brief insights from the author, a recipe or two related to... Continue reading at Electric Literature
[ Electric Literature | 2023-07-25 11:12:00 UTC ]
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Buying your first ebook? This comprehensive guide on how to buy Kindle books on Amazon for your different devices has got you covered. Continue reading at Book Riot
[ Book Riot | 2023-07-25 10:34:00 UTC ]
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With plenty of choices, it can be overwhelming to pick a Kindle. In this review, I shed light to the question: “Which Kindle should I buy?” Continue reading at Book Riot
[ Book Riot | 2023-07-21 10:31:00 UTC ]
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Some of publishing’s most celebrated and enduring editors are leaving their posts at Penguin Random House after accepting buyout packages Continue reading at ABC News
[ ABC News | 2023-07-17 23:33:55 UTC ]
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For colleges and libraries seeking a big name for a guest lecturer, few come bigger than Sonia Sotomayor, the Supreme Court justice who rose from poverty in the Bronx to the nation’s highest court Continue reading at ABC News
[ ABC News | 2023-07-11 14:02:45 UTC ]
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In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Keynoting a resurgent ALA Annual Conference, the author talked about her experiences with books bans in the 1980s and thanked librarians for their ardent defense of banned books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-25 04:00:00 UTC ]
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At its Tudum 2023 event today, Netflix revealed new trailers for two highly anticipated live-action adaptations of beloved animated series. One Piece gets a full trailer ahead of its August 31st premiere on the streaming service, while we’ll have to settle for a brief teaser trailer for Avatar:... Continue reading at Engadget
[ Engadget | 2023-06-17 22:28:28 UTC ]
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A survey by the Publishers Association found reading to be more popular than going to the cinema or browsing social media, coming second only to watching TVMore people plan to escape into books than go to the cinema this summer, new polling from the Publishers Association has found.The survey by... Continue reading at The Guardian
[ The Guardian | 2023-06-08 08:00:00 UTC ]
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Harry Potter publisher says in challenging economic times books are seen as cheap form of entertainmentBloomsbury Publishing, the home of Harry Potter, has revealed a rise in annual sales as it said people were turning to books as a cheap form of entertainment as finances were squeezed.Sales of... Continue reading at The Guardian
[ The Guardian | 2023-05-31 13:38:54 UTC ]
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In parts of Canada, people are campaigning to make public and school libraries remove books they claim make sexually explicit material available to minors, or even contain child pornography. Continue reading at CBC
[ CBC | 2023-05-24 08:00:00 UTC ]
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There’s a chance our understanding of biology is radically incomplete. Imagine using your cellphone to control the activity of your own cells to treat injuries and disease. It sounds like something from the imagination of an overly optimistic science fiction writer. But this may one day be a... Continue reading at Fast Company
[ Fast Company | 2023-05-18 01:04:00 UTC ]
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The largest trade book publisher in the U.S., now the majority owner of Sourcebooks, has funded the publisher's acquisition of the publishing assets of the once high-flying Callisto Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
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First of all, if you’re a teen who likes to write, keep at it, and don’t let anyone tell you different. (And if you’re the parent of a teen who likes to write, please encourage them.) With the above in mind, the Miami Book Fair is offering a virtual summer camp for teens who like […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 14:26:44 UTC ]
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The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News
[ ABC News | 2023-04-14 20:47:19 UTC ]
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Ulysses Press has acquired VeloPress in a deal that will bring about 80 books in the health and fitness category to the indie press. Ulysses plans to continue to add books under the Velo imprint with a goal of 12 titles for 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
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Yes, I’ll probably want the iPhone 15 when it comes out. But as I consider a tablet for my six-year-old (so he’ll stop stealing mine), I don’t think a brand new device is necessary. Both economically and environmentally, refurbished tech might be a better bet if you don’t need the latest... Continue reading at Engadget
[ Engadget | 2023-03-23 14:00:28 UTC ]
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