Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
News tagged with:
#brand safety
#direct response
#ve built
#context matters
#publishing tools
#biggest players
#digital publishing
#publishing partners
Publisher Pearson says it has agreed a deal with German media group Bertelsmann to combine their Penguin and Random House businesses. Continue reading at BBC News
[ BBC News | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher pearson
Rupert Murdoch's News Corp. has expressed interest in buying book publisher Penguin Group, potentially undermining merger discussions between Penguin and Random House, people familiar with the situation said. Continue reading at AllThingsD
[ AllThingsD | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin group
#rupert murdoch
#expressed interest
#random house
#people familiar
For decades, large and small publishers alike have wrestled with one simple but crucial question about their books, on which success and failure often hang in the balance: How many copies should we print? Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital printing
Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deliver content
#latest installment
#northern shell
#operating system
Pearson, the owner of Penguin, and Bertelsmann, Random House's parent company, are currently in discussions to merge the two companies. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#biggest publisher
When On Demand Books introduced its Espresso Book Machine to the U.S. book trade in 2008 by installing a beta model at Northshire Books in Manchester Center, Vt., the company promoted it as a tool for printing backlist titles and books in the public domain, as well as for authors who wanted to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book trade
#public domain
Self-published books make up 43 percent of the print titles released in 2011 and helped to drive the first growth in print production since 2007, according to a new study from Bowker. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
More news stories like this |
Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York
[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital subscribers
#operating profit
An attorney for Tom Cruise said he filed a US$50 million defamation lawsuit Wednesday against the publishers of Life & Style magazine for articles that said the actor has abandoned his 6-year-old daughter, Suri. Continue reading at Stuff
[ Stuff | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tom cruise
Apple unveiled today the 7" iPad Mini and a new, 4th generation iPad. The Mini will start at $329 and is aimed at book readers. iBooks has also been updated. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad mini
#book readers
A rising middle class, looser regulations and ebook growth puts India ahead of China on many publishers agendas, says OUP's group strategist. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
More news stories like this |
Apple has lived up to expectations by announcing a new iPad Mini this evening (23rd October), to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad mini
One of the writers behind disaster-prone Spider-Man Broadway musical, Glen Berger, will reveal all in a "fly-on-the-wall" book. Continue reading at BBC News
[ BBC News | 2012-10-24 00:00:00 UTC ]
More news stories like this |
Hearst Magazines UK's Esquire is to publish the first edition of The Big Black Book, a biannual style guide, in March next year. Continue reading at Media Week
[ Media Week | 2012-10-24 00:00:00 UTC ]
More news stories like this |
By Alex Mutter The iBookstore has opened for business in most of Central and South America, reports The Digital Reader. Books have also gone on ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latin america
#south america
#digital reader
Apple announced on Tuesday a new version of its iBooks application, the iOS-based software which allows mobile users to read books on their tablets and smartphones. Version 3.0 of the new app comes with a continuous scrolling feature, fuller integration with Apple's iCloud, Facebook and Twitter... Continue reading at AllThingsD
[ AllThingsD | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple announced
#ibooks app
#mobile users
#read books
#social networks
Pippa Middleton book: On Thursday her 416-page glossy hardback will be released in Britain. The title of the Pippa Middleton book of recipes and party planning tips? "Celebrate: A Year of British Festivities for Families and Friends" Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-23 00:00:00 UTC ]
More news stories like this |
Apple CEO Tim Cook took to a San Jose theater stage today to unveil a new version of the company's literature-based digital storefront, iBooks. Cook says it integrates better with iCloud, allows for quote sharing on Facebook and Twitter, and has support for "over 40 languages." Beyond the app... Continue reading at Engadget
[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks author
#apple unveils
At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
With competitive bookstores, strong sales and three major languages - Hebrew, Arabic and Russian - Israel's small but vibrant publishing industry is on the rise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong sales